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… bloggar och mikrobloggar kan företag erbjuda mervärde och bygga relationer online. Genom att utnyttja rätt marknadsföringskanal kan onlinemarknadsföring undvika att uppfattas som påträngande för konsumenten och istället inspirera på ett hjälpfullt sätt.Syftet med studien är att …
Möjliga kombinatoriska effekter inom bilindustrin
… companies? marketing efforts (Neff, 2004). They have to reach the customers online but also catch their scattered attention through different communication channels, both new and old ones (Halliday, 2004? Kotler et. al 2001). The subject for this study is this combination of new …
… available. These are : Traditional travel agencies , tour operators and online travel agencies. Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The …
… and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to …
En studie i hur ett företag med begränsade resurser kan skapa hög medvetenhet med kostnadseffektiva marknadsförings metoder
… Awareness, cost efficient marketing, integrating, Bluetooth, co-branding, PR, online-marketing, word-of-mouth/buzz marketing
En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden
This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study …
en fallstudie av två onlinespelbolag
This thesis addresses online marketing within gaming industry. Some customer identifying methods and website development were introduced as well as examined over the Internet. An empirical study focusing on two gaming companies has been carried out. The purpose has been to …
En studie av strategier för Webb-TV och Sociala Medier
This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online …
… som händer i världen och i vår omgivning, till mer nöjesinriktade delar såsom online spel och shopping. Just shopping via internet är något som vuxit väldigt mycket under det senaste årtiondet, de flesta människor idag har förmodligen någon gång köpt något via nätet eller haft …
Aktivitet i förhållande till kontext ? Spotify ur ett praktikperspektiv
… of what contributes to customers' intentions to build relationships with online services is yet to mature. As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a …
En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
… affecting Internet marketing. We (the authors) have a feeling that a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ” and might have ” within SNS …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media. This purpose served …
Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… Mehran Noghabai Abstract This paper examines the competition arising from online textbook retailers met by physical college bookstores. The paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category …
