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Personlig marknadsföring på Sveriges största dejtingsajt - Match.com
ABSTRACT Title: ”Dating Online. Self-Marketing Through Sweden's Biggest Dating Site ” Match.com? Number of pages: 34 Author: Joanna Stokowska Tutor: Amelie Hössjer Course: Media and Communication Studies C Period: Autumn term 2005 University: Division of Media and Communication …
En ja?mförande studie mellan ett offline- och onlineföretag i deras arbete med att skapa lojala kunder
… forskning visar tydligt pa? att företag som a?r verksamma offline respektive online arbetar med detta. Studiens syfte a?r att med hja?lp av ja?mförelse och analys beskriva offline- och onlineföretags arbete med lojalitetsskapande och da?rmed bidra till ökad kunskap inom …
… companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? strategies to market themselves virtually. Since the beginning of the early 21st century a new channel has arisen for advertising messages; the social …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories …
Consumer generated advertising as a marketing tool and its effects on online word of mouth
… of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in …
… with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook. The number of …
En studie av Gerillamarknadsföringens pa?verkan pa? Generation Y.
… Buzz- marknadsföring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation. Bakgrund: Marknadsföring handlar om att skapa och utveckla lönsamma kundrelationer. I dagens samha?lle sa? sker marknadsföring runtom omkring oss hela tiden. Pa? grund av detta har …
Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… First, we learn that the customer prefers to shop in specialized stores or online. Then, we see that the customer finds most inspiration from digital channels like forums, blogs and social media. Last, we learn that the customers value quality and that they’re not loyal to any …
… and has been for the past few years. Today, consumers choose to shop online much more often than in a physical store, which means that there has been a change in their behavior. The purpose of the essay is to analyze and create an understanding of how behavioral patterns of …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in …
… The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small online-companies attract consumers to their website"? The …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a …
… aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way …
- En kvalitativ studie inom etisk marknadsföring
Bakgrund: Det konsumenter oftast inte är medvetna om vid deras Internetanvändning är att de iakttas av företag. Företagen samlar avsiktligt in personlig information och spårar vilka hemsidor och produkter eller tjänster de intresserat sig av genom så kallade …
