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i svensk marknadsrättslig praxis
… an earlier agreement, the cases were without exceptions regarding orders made online. It was established that using a three-step-model for orders online, would always secure the consumers awareness of actively entering the agreement, thus eliminating the chances of negatively …
… life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price …
En fallstudie av plattformen Crowdculture
… themselves in Sweden. Crowdfunding is such a phenomenon. Crowdfunding is an online-method "by which the individual becomes financiers of projects and activities they have passion for" (Jakten pa? medborgarfinansiering, 11). The essay has resulted in a comprehensive presentation …
… order to reduce in-store food waste. Data for this study was collected by an online survey as well as a field study. Both methods had an experimental design. The online survey measured consumer attitudes and the field study measured consumer behavioral aspects. The study …
En kvalitativ studie av digitala affärsrelationer
… new ways to communicate, educate and experience. But what's the effect on B2B marketing? Previous research presents transactional benefits such as lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well …
… a digital format, not only through downloading but also from streaming music online, an activity partly made possible by social media channels such as YouTube. As the consumption patterns have changed companies within the music industry have been forced to find other sources of …
En studie om hur Landstinget i Värmland uppfattas av invånarna i Värmland
… and qualitative interviews. The survey was conducted using 100 respondents online and the interviews were conducted with three people who works with the County Council's communication. According to the survey, many where generally satisfied with the County Council. They have a …
hur ett B2B-företag kan stärka sitt varumärke med hjälp av sociala medier
Sociala medier beskrivs idag som en ny marknadsföringsplattform med en rad olika kommunikationskanaler. Något som är utmärkande för just denna plattform är den makt som ges till konsumenterna i och med att en stor del av kommunikationen numera ligger hos dem. Detta ger företag …
En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the …
… for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing …
A potent mix or recipe for disaster? A case study of the music industry
… digital formats to the CD. P2P networks have hastened the industry’s online ventures and value added offerings. Comparative analysis with industries facing the same challenge of product digitalization have shown that there are measures and strategies that can protect the value …
the copyright versus the free access to the cultural products
The ”peer to peer” (P2P) is a technology of downloading and filesharing between online - Internet - users by the mean of specified software. Since June 1999, the Napster software has made the happiness of millions of individuals who used it to obtain and share free audio files …
en fallstudie på festivaler
… that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process. To make their offer as tangible as possible they foremost use their website, the performing artists and word of mouth.
Studien av en elitfotbollsklubbs informationsarbete
… We also gathered together two weeks of press releases from the club along with online media material about Hammarby at the websites of two of the biggest newspapers in Sweden. Results The communication work at Swedish soccer clubs is still under development, and Hammarby need to …
-En studie av CommunityOfSweden.com
… happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby …
