417 uppsatser · sida 9 av 28
En studie av köpcentrum i Stockholmsområdet
Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra …
… in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis. Our thesis answers the question on …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… the empirical result of the interviews according to the previously mentioned themes. We have discussed above mentioned areas and different tools to create long-terms relationships within the fashion industry. In conclusion, we state that the one of the most effective strategy is …
… strategin bör i min mening vara att marknadsföra gruppen via traditionella medier och förankra spelet i den relevanta målgruppen direkt via fora och andra sociala medier. Kontakta både framträdande medlemmar i sociala grupper samt expertgrupper bestående av kunniga …
fallet Mälarlandet
… network Mälarlandet. Qualitative interviews where made with four companies and one contact person. The study shows that networking can have a positive effect on the countryside companies. It can give social benefits and increased marketing. The conditions that are needed for a …
a review of brand valuation methods
… the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value …
… the outcome. Proposal for further research: Since this study was limited to one company it may be intresting to investigate and examine the consuling industry market as a whole affected by the financial crisis. Contributions: This paper has provided an understanding of how …
En fallstudie av ett apoteks interna marknadsföring
… analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff. Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative. Only one of …
En fallstudie om bilden av Sverige internationellt
… effectives manner requires that they position and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 …
Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom
… the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project …
En studie om små och medelstora företag i den svenska modebranschen
… study show that the companies use a mixture communication form consisting of one-and two way communication. The results from survey show that the customer is highly involved and therefore it is important for companies to maintain a relationship perspective …
… have on schools? In what way is the marketing for pedagogic consulting done? Method In this study I have chosen to have a qualitative approach with an abductive perpective. I made these choices to get closer to what I wanted to investigate. Through the abductive methodology it …
… är tveksamt huruvida de undersökta kunderna ser en problematik i klädkonsumtionen kopplat till miljöproblem. Vidare uppvisar de en skepsis gentemot fast fashion företagens hållbara mode då de ifrågasätter trovärdigheten och äktheten. Gällande hur hållbart mode kan kommuniceras …
… In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to …
