417 uppsatser · sida 7 av 28
… strategin bör i min mening vara att marknadsföra gruppen via traditionella medier och förankra spelet i den relevanta målgruppen direkt via fora och andra sociala medier. Kontakta både framträdande medlemmar i sociala grupper samt expertgrupper bestående av kunniga …
En fallstudie om Scandinavian Airlines kundrelationer
… in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis. Our thesis answers the question on …
… business development: Availability, a clearly defined framework and one interface for business communication, a holistic approach, the cost efficiency factor, configuration management, a supplier supervision of spare parts from sub-contractors, agile chain of command and shorter …
En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies …
En studie av vilka faktorer ett mikroföretag kan använda vid uppbyggandet av sitt varumärke.
… Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure. Brand building is a process that constantly is in progress in a company, large or small. To make this …
… Many issues raised in the aim are difficult to respond to by only using one method. The quantitative part is the questionnaires completed by participants and the qualitative part consists of two interviews. All investigated events are made at a large international IT company …
Dagens konsument exponeras dagligen av en stor mängd reklambudskap. Här spelar företags varumärke en viktig roll. Varumärket fungerar som en identitetsbärare och ger företaget en möjlighet att sticka ut på marknaden. Lyckad marknadskommunikation skapar konkurrensfördelar och …
En studie av en arenas tillförande av väde i platsmarknadsföring
… arena projects. And the other two interviews where from experts on arenas. One of the most important conclusions that we can draw from the research and analysis is that it has become such a big trend of the construction of arenas do to the professional sports associations. Also …
… Klädindustrin är ständigt i debatt om mänskliga rättigheter angåendeproduktionen. Barnarbete, långa arbetstider och farliga arbetsplatser är exempel på vad somdiskuteras. Fler och fler företag har dock börjat ta sitt ansvar i fråga om etik och miljö och detses idag som en …
… The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing …
Synen på Vätternrundan genom fem representanter
… sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place …
Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors …
En analys av marknadsföringsstrategier i ett medium
… we focus on the use of Instagram for marketing purposes by Rachel Brathen, one of the worlds most well-known yogainstructors. We apply semiotic analyses to study the pictures uploaded to her Instagram account. Erving Goffmans (1959) theory of framing as well as theoretical …
De karaktäristiska dragen i marknadsföringen av artister
… factors which are essential when it comes to marketing artists. Television is one marketing medium that reaches a wide audience, as well as there are television programs that introduce new artists. Synchronization between artists and other brands has become more common nowadays …
Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
… sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of …
