417 uppsatser · sida 8 av 28
… essay concludes that though there are evident points of agreement, finding one generally valid doctrine of predestination or value co-creation is improbable. Although marketing practitioners would benefit from a precise definition one would probably benefit more by accepting …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… considerable savings to be made for companies which have brand awareness or one of the unaffected communication effects as their campaign objective. Three brands can be exposed at the price of one advertisement and the communication effects are the same as if the brands had been …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… real brands in a real media, were respondents were randomly allocated to one of six brands. The paper adds to the research of marketing signals and media-context effects, and gives strong support for that a brand, by using Twitter to communicate with consumers, can enhance the …
en explorativ studie om design av souvenirer
… to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that. People often have a need to preserve the memory of a trip …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… A case study of the visual communication of Absolut Vodka and how it’s positioned towards different market segments. Author: Anna von Friedrichs Grängsjö & Niklas Svanlindh Tutor: Jessica Gustafsson Purpose: To overview the visual communication of Absolut Vodka and how it’s …
… as elements in the design of urban spaces by having intensely explored one specific material in depth, pointing out its bad and good qualities. I am of the opinion that the reason for choosing a material shouldn’t be because of a shortage of knowledge, facts or references, but …
… developed into a big, well-established and lucrative branch as for example the one in the USA. The Swedish actors are still coping with resistance in form of insufficient support from the government, competitiveness from other more established information services and the …
the Customisation Case of Nestlé on French and Chinese Dairy Markets
… Based on the Sheth’s model, we refined a new model by completing Sheth’s one with two dimensions - customer focus dimension and market type dimension. We characterised the customer orientation strategy and the standardisationstrategy, which are the two principal choices the …
… the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and …
It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media …
En undersökning av en social marknadsföringskampanj
… campaigns doesn’t exist as campaign planning often involves following one’s intuition.
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… we were surprised to find that the analyzed precedents did not include one single case concerning retailers? own-labels. We argue that this is because many imitated brands, due to the highly concentrated Swedish retailer market, hesitate to engage lawsuits.
- en kvalitativ studie om nystartade företags arbete med sin positionering
… study is that the companies did not have a positioning strategy. This can be one reason why the survival rate among newly started companies is so low and we find this interesting issue for further research. Key words: positioning, marketing, newly started companies
tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
… for the organizations concerned. Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject. The collection of primary data has been conducted in form of interview with representatives from …
