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… competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most …
… and conduct dialogue with the participants rather than focusing entirely on one way communication. Furthermore, in order for a company, regardless of size, to be successful in building a healthy relationship with their costumers, they ought to showcompassion for their feelings …
Kundrelationer har alltmer uppmärksammats av företag sedan 80-talet eftersom det lönar sig förföretagen att ha långsiktiga relationer med sina kunder. Relationsmarknadsföringen har växt framför att underlätta för företag att skapa långsiktiga och lönsamma kundrelationer …
Möjligheter och utmaningar för en framtida aktivitetskatalog
… a future project will later be made to gather all these activities in one place. Therefore, the purpose of this study was to analyze different sports clubs in the county of Västerbotten and their range of activities. Further, the purpose was also to assess the need of the sports …
ett sätt att kommunicera varumärkesidentitet?
… the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the …
… during the season year 2003. Moco 730 has an workingwidth on 3 m, and 735 has one with 3,5 m. The research results of 16 moco 730/735 are from intervju- and questionnaire made of the owners. The results also comes from intervju anwser from dealers which sold this mocos. The …
En alternativ väg till kund lojalitet
… parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks. The aim of this study has been to try to understand the way …
an exploratory case study
This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise …
… retail- and advertising agency. In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s …
Klargörande om registrerat varumärke
… that we don’t have in Sweden or Europe. However, trademark registrations are done approximately in the same way in USA, Sweden and EU. In the USA an application is sent to USPTO which is correspondent to PRV in Sweden and OHIM in the EU. There are certain conditions that need to …
… The main rule of the data protection act is that consent is required from the one the personal data belongs to for handling of them to be allowed. There is however an important exception to this main rule, which stipulates that if the handling is necessary it may be carried out …
En fokusgruppundersökning om Uppsalastudenternas bild av organisationen och dess sätt att tilltala dem
… image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala dem Number of pages: 65 (73 including enclosures) Author: Sofie Backman Tutor: Göran Svensson Course: Media and Communication Studies C Period: Fall 2007 University …
… electronics, OSRAM, has developed a mercuryfree xenon lightsource. Mercury is one of the most hazardous environmental waste and to get rid of the mercury entirely in the lightsource is a big step that means alot for the environment. This lightsource will be placed in one of …
… To the Getinge Infection Control case the corporations Brand manager and one of the project managers responsible for IT was interviewed. The second corporation is von Braun Sports Cars. The owner/ founder of the company and the CEO has been interviewed for the study. The two …
… that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given.
