417 uppsatser · sida 6 av 28
- en fallstudie kring Västerås och dess konkurrenter
… as an industrial town but has today begun a transformation of that image to one with Mälardalen in focus. The destination attracts many business travelers that due to the close distance to Stockholm usually just stay during the day and do not contribute to the number of guest …
<em>-en studie om intern storytelling</em>
… effective way to spread information that will received by all the employees. One way to spread information and messages to the employees is by using internal Storytelling. The use of internal Storytelling aims to create an environment to build up an engaged personnel …
En studie om marknadsföring inom svensk politik
… work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics …
Analys av en novell
… in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… was based on the theories of Steinar Kvale and Jan Trost. The interviews was done with representatives from Ja?rbo Garn and their retailers. Surveys was sent out to the companys potential customers. The result shows that Ja?rbo Garn have a good relationship with their retailers …
En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker
… and possibilities with marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have also …
… if the identity as it is perceived by Karlskronas habitants differ from the one that town officials present through city marketing. This is done by comparing the results from the interviews with marketing material from Karlskrona aimed at investors, visitors and habitants. By …
- En fallstudie av idrottsföreningars marknadskommunikation
… To answer the study’s purpose three questions were examined. The first one discusses how sports clubs handle the transformed market. The second one discusses nonprofit organizations' difficulties in marketing. The final question discusses how sports clubs worked with their …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… and end-users with the goal to build brand awareness. The Pharmacy has one of the four strongest brands in Sweden and they have very strong reputation both among customers and the public in general. Their strong position with good relation and loyal customers can help Ferrosan …
En studie av kommunägda och privatägda gymnasieskolor
… representatives from four high schools, two municipal and two independent, one representative from Education Committee and one from Privet Schools? Association. The introduction of School reform in 1992 enabled opening of privately owned schools and empirical datas hows that …
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… grocery stores have a low degree of loyalty amongst their customers they are one example of businesses who collects information about their consumers in order to influence customer loyalty. To be able to answer our problem definition and the purpose of this essay we used two …
en fallstudie på Luleå tekniska universitet
… this group of employees. The study was conducted in the form of a case study. One interview with the chief administrator at Luleå University of Technology was conducted, and a questionnaire was sent to all the teaching and researching personnel at the same university. The result …
… built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians. The project closed at the end of 2003. The …
försäkringsbolaget Folksam
… communicate environmental matters foremost in their contact with customers. One can in different mediums daily follow debates and discussions concerning the environment. Many insurance companies have also identified their role in performing green work. Despite the attention …
… has been the base to the conclusion represented in the end of the essay. One of the main conclusions of this essay is that traditional rental movie stores cannot compete with price, and therefore it is important for them to use loyalty as marketing strategy for a continuing …
