417 uppsatser · sida 4 av 28
… to a certain product category, green marketing will have different outcomes. One effect is notably predominant. A product category should not have too strong nor too weak environmental associations to gain the best effects of green marketing. We generally find that the best …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… to increased interaction with the brand. Results also demonstrate that only one update featured the technique ”Real-Time Marketing”, which suggests that ”Real-Time Marketing”, in our definition, is scarcely used on the Swedish market.
… for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via …
framgångsrik ?one-to-one marketing??
”One-to-one marketing” är en marknadsföringsidé där relationen mellan kund och leverantör står i fokus. Den kunskap om en specifik kund som leverantören får via relationen kan användas för att utforma erbjudanden anpassade för just den kunden. Erbjudandena är ämnade att påverka …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
… corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate …
etiologier, diagnostik och terapi.
… An important factor in the mango farmer's context is corruption. Kenya is one of the most corrupt countries in the world and the corruption highly affects the situation for the small-scale farmer negatively. There is great potential to reduce poverty in Kenya by for example …
… about guerrilla marketing was gathered in order to be able to arrange one our selves.The guerrilla marketing was held for one day in the city of Borlänge. To attract attention, groups of outdoor furniture, decorated with green plants, were placed at different locations, while …
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
… of the interviewed persons work with social media marketing at a daily basis. One of those is Lena Carlsson, who founded the social media agency Kreafon and is also the first author to write a book in Swedish about social media marketing. My study results show that social media …
… visual attention. However we do have more senses than just the visual one, a human is also able to hear. This study takes this in to consideration and explores the use of sound in a retail-setting. Using a quantitative approach with both a Latin-Square Design and Triangulation …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
… of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the …
en analys av resereklam, representationer och geografiska föresta?llningar
… For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This …
En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
… knowledge to our study. Conclusion: Companies today use the Internet as one of their primary marketing channels, these are mainly websites and social media. The companies agree that aligning themselves after a digital society and new innovations is key to compete in the market …
… nature, besides using information from literature we made nine telephone interviews and took part in one interview by e-mail. By using the results from the interviews and the information from the literature we answered the questions we approached and therefore accounted for the …
… improving library activity. Four major problem areas are addressed: How can one use benchmarking as a tool to achieve change? How can one learn with benchmarking? What similarities and differences are there between benchmarking and other similar methods for competence …
