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En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
… individuals on three different levels in the field of relationship marketing. One of the most respected professor in the field of relationship marketing. We have also two different consulting-firms and one client each from both of the firms. All located in Kalmar. We have used a …
Implementeringsprocessen av one to one marketing ur ett sällanköpsperspektiv
Sammanfattning Titel: The one to one master thesis ? Implementeringsprocessen av one to one marketing ur ett sällanköpsperspektiv Kurs: FED 321, Marknadsföring i imaginära organisationer, Vt 2006 Författare: Karolina Arestad, Christopher Horn, Christoffer Ramstadius Handledare …
En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
… is been use by the three parties towards the target group is not the right one. The target group wants to see a change in politic. Conclusion Right communication channels during marketing a product are to be recommended. The three parties have chosen the right channel, which is …
… continuity and knowledge of the users are on the other side considered to be one of the school library's strengths. The marketing methods used by school libraries are the mouth to mouth method and expositions. The study points out that the librarians don’t have the proper skills …
en utvärdering av marknadsföringskampanjen "Småbarnsföräldern" på ett folkbibliotek
… had prompted them to change their way of using the library. Lack of time is one reason.
… men inte förrän det fjärde året, blev viverkligen fascinerade av själva ämnet One to One marketing.Undersökningens syfte är att studera hur tjänsteföretag tillämpar One to One marketing och påvilket sätt de inför perspektivet inom sina arbetsrutiner. De aspekter som vi har …
… an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have interviewed librarians, carried out observations and examined …
en fallstudie
… part of interpersonal communication, either by close vicinity contact or by phone calls. Interpersonal communication is time consuming and resource intensive. If the flow of information, communication and marketing does not function well then there is a lack of a base for …
a literature review of marketing strategies and mango production in Kenya
… An important factor in the mango farmer's context is corruption. Kenya is one of the most corrupt countries in the world and the corruption highly affects the situation for the small-scale farmer negatively. There is great potential to reduce poverty in Kenya by for example …
En studie om användandet av inkongruenta kändisar
… marketing message with the objective to not match the consumer’s expectations. One way to succeed with this strategy is the use of an incongruent celebrity. This paper include a wide-ranging research on the subject to give a deeper understanding which effects the use of a …
… with knowledge to that field.In order to pave the road we decided to use one theory derived from studies of larger events and apply it on a small event. The study is quantitatively conducted with experimental design. We co-organized an event, in order to create a certain image …
… A practical delimitation that has been made is that we only have interviewed one representative from each mall in downtown Linköping. The individual shopkeepers have therefore not been discussed. As to the theoretical frame of reference, it consists in large parts of theories …
Scenting the Attitude
… relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been …
… company. In this essay, the authors investigated four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate their market businesses and how the customer's requirements have changed since online travel …
… We have interviewed two Japanese companies with superstores in Tokyo and one Swedish company with a superstore located in Stockholm. The findings were then analyzed and the results compared in order to illuminate the contextual factors the marketing strategies of superstores …
