417 uppsatser · sida 3 av 28
… as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and …
… of cheap fashion clothes is constantly increasing. The clothes consumers are one of the groups that consider being least faithful about trademarks, this means that it demands more of the companies to make the consumers choose their products. A successful fashion company knows …
Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
… companies working in the tourism sector were chosen, two micro-enterprises and one small business. Representatives from the three companies were interviewed about how the company worked with social media. I conducted a literary review to see what marketing opportunities social …
… sale, contact with customers and at least economic results. Marketing can be done in many different ways with different efforts. Marketing activities are more visible by large company who are working directly to consumer market. My study means to study marketing work of smaller …
En fallstudie på BK Forward & KIF Örebro
… could help build a stronger brand and better the marketing communication. One of these factors is the clubs? work with social responsibility. Conclusion There is an importance of creating a strong internal identity in order to be able to position the club and define the offer …
En studie kring riskerna att vara social i sociala medier
… in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media …
En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
… networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last …
… struggle for growth. The competition for citizens and visitors is intense, and one commonly used strategy is to promote the city to a target audience. Place marketing, however, is homogenized to a great extent. Marketing thus seems like a useless approach, yet almost every city …
… of the librarians are more sceptical about the future potential of the blog. One of our conclusions is that the librarians are using blogs for the purposes of marketing, although few librarians mention this as a conscious objective.
En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
… The three independent labels in our study were based in Sweden, except for one that is based in London, England as well as Stockholm, Sweden. We selected the independent labels based on their tendency to work with marketing communication in the social networks on the internet …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
… by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay’s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation …
… the society. The company should use a true story because with a fictitious one it will probably harm the company more. With the continuing debate about ethics and problems in society it is likely that consumers will be upset if the truth is discovered. The company can use either …
Ett effektivt verktyg för folkbibliotek?
… and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service. This make the user perceive the service more as an experience instead of just its functioning. By putting the …
Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.
… have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research. Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate …
… som är styrd i privat regi. Hur miljöperspektivet inkluderas i kommunikationen berördes också. Vi kartlagde skillnader och likheter samt fördelar och nackdelar med butikernas kommunikation och påverkan. De datainsamlingstekniker som har legat till grund för undersökningen är två …
