417 uppsatser · sida 1 av 28
En studie i Buzz Marketing
… of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics. I have tried to dig deep in the anlysis of buzz marketing and its potential future. I also have discovered a problem in the marketing with buzz that …
En studie om Event Marketing
… the marketing manager of two different companies, L´oréal and TeliaSonera. One of them sells hair care products and the other one sells telecommunications services. We also interviewed two different Event Marketing bureaus, Subito and BSP-marketing, to be able to create a deeper …
En flerfallstudie med fokus på användarna och önskade effekter
… the marketing manager of two different companies, L´oréal and TeliaSonera. One of them sells hair care products and the other one sells telecommunications services. We also interviewed two different Event Marketing bureaus, Subito and BSP-marketing, to be able to create a deeper …
En studie om destinationsmarknadsföring och exportmognad
… and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of …
Möjliga kombinatoriska effekter inom bilindustrin
… Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more …
En studie ur ett tidsrelaterat perspektiv
… We have two main focuses with this qualitative research and the first one of these is to analyse the changes in advertising when considering style, message and characteristics. The advertiser has a wide range of tools that he or she can use to make commercials follow the trends …
En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring
… start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual. In comparison to traditional marketing guerilla marketing many times is …
Social Media Marketing
… marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies …
One-to-one marketing är en extrem variant av relationsmarknadsföring. Begreppet myntades i början av 1990-talet och ligger till grund för en ny syn på marknadsföring. Många företag har försökt att använda sig av teorierna kring begreppet, men få har hittills lyckats fullt ut …
Hur marknadsför och etablerar sig entreprenöriella företag på nya marknader?
… is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the …
Six case studies of Event Marketing as a promotional tool
… between different companies and different kinds of events. With that said, one of the main objectives shared by nearly all kinds of events is the goal to affect the image of the brand. Furthermore, companies take several criteria into consideration when selecting a particular …
Goods-Dominant Logic, Service-Dominant Logic eller något annat?
… regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos? and Luschs? alternative …
Internet når idag över 8 miljoner människor i Sverige och är en naturlig del av vardagen för många. För företag betyder detta en viktig marknadsföringskanal som inte bör underskattas. Genom att kommunicera med målgruppen via plattformer såsom sociala nätverk, bloggar och …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more …
Med individen som insats
… really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more …
