417 uppsatser · sida 13 av 28
… material are: a brochure, display solution, a website and printingexamples. One of the purposes with the project is that the company from the given price offer canevaluate the posibility to produce pictures.
… is to provide them with information so that they can decide for themselves. One simple way, and the route that the EU has taken, is through labelling. By in large the study showed that European consumers are overwhelmingly against GM food. There are cases where they consider …
En studie inom Investor Relations
… that the information given to the different stakeholders is understood by everyone. The first questions is whether the information is really distributed to everyone. For this there are several legal restrictions who make sure that, at least the companies noted on the stock …
… rights to the Swedish market, divided between them. AB Svenska Spel is one of them and they control all gambling concerning sporting events and the four casinos in Stockholm, Gothenburg, Malmö and Sundsvall. However, since a few years back several Internet-based companies have …
… service recovery process, dissatisfied customers can be turned into satisfied ones. The purpose of this study was to investigate if there were any differences in complaints between experienced and inexperienced air travelers, and if so which? We used theories about service …
… the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and …
… intäktsmodell, långsiktighet, utnyttjande av kringeffekter, stödjande funktioner, underhållningsvärde samt produktionsbolag kontra annonsör. ABSTRACT Title: Advertiser Funded Programming ” A new way around the media clutter!” Seminar Date: 2007-01-19 Course: Master thesis in …
En jämförelse mellan gerillareklam och traditionell reklam
… of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors …
en TV-kanals förändring i ett nytt medieklimat
… factors and the two factors image and profile are then applied on MTV. I have done three interviews with people who work at MTV Networks Nordic and one interview with a person who used to work there. I also arranged three focus groups with members within the target group of MTV …
… point of view or that the purchasers of forest properties invests in non monetary benefits that lacks a direct yield value. The purpose with this degree thesis is to increase the understanding of the pricing of forest properties with focus on the above mentioned fact. The …
Nya utmaningar för organisationer
… organizations Kommunikation i sociala medier ” nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this …
En diskursanalys av australiensiska officiella webbsidor
… place whit spectacular landscapes, adventures, farms and friendly locals. One of the conclusions is that the outback is a place whit meaning of difference depending on who it is that experiences it. Another conclusion is that the discourse about the Australian outback is a part …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… were identically produced except for the message performance, where one was performed singing and the other was performed talking. The paper adds to the research of marketing signals as well as radio advertisement, and gives strong support that by singing the ad message …
En kvalitativ studie av digitala affärsrelationer
… lower costs and easier access to information, but there is limited research done on more complex and long term relationships as well as on modern digital tools. The purpose of this thesis is to investigate whether a deeper long term B2B relationship can be created and nurtured …
Om världsmedborgarskap som pedagogiskt ideal
… effectives manner requires that they position and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked …
