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En kvalitativ studie om tillämpningen av priming, upplevelserummet och relationsmarknadsföring i fallet HV71
The study is based on the pragmatic question whether one can apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be …
<em>En undersökning av den digitala hotbilden mot ett medelstort svenskt företag</em>
… and between companies is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has resulted in economic benefits for companies and organizations, and facilitated the work for them …
… The librarians express different motives for working with experiences; one is to attract more users. The way the librarians express their motives shows their professional identity in relation to the library as an experience centre. Arranging activities can be used as a means to …
… important tool in creating and maintaining customer relationships. Twitter is one of the most popular platforms within social media but much of the tactical execution is new and foreign to many companies. We are aiming to investigate what implications hard-selling creates on …
… consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for …
En kvalitativ studie om hur svenska idrottsevenemang skapar samt bibehåller en framgångsrik marknadsposition.
… aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge …
… among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown …
En studie om användandet av gift bags som marknadsföringskanal
… companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several …
-The paradox of service quality assurance in Sharing Economy businesses
… big cities. This in addition to an increased use of GPS technology in smartphones enables people to be constantly connected to an ever-changing network. People now share and exchange services and products from each other. Sharing Economy businesses (SE businesses) enables this …
En fallstudie på New Wave Group
… We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate …
… includes a service brake as well as a parking brake. The most important components of the system are a grip handle on where the user holds on to and a braking handle on which the user operates the brake from. The system also includes a power transmission component, braking …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… the method of production of the plant. The study was divided into two parts, one in which customers were observed and one where the customers answered a survey. Both these techniques were used in one supermarket and one garden center in Stockholm. During the observation the flow …
ett komplement eller ersättning till symaskinen?
… the two machines, which is almost identical. The sewing machine technology has one advantage: the experience and research from several centuries. Industrial sewing machines usually have the ability to perform only one task whereas an ultra sonic welding machine can perform more …
… and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has …
… been collected from interviews with 13 different serviced office companies, one serviced office agent and eleven government authorities. Also litterateur, reports and internet have been used in gathering information. I will use following questions: ¨ How is the serviced office …
