417 uppsatser · sida 12 av 28
… real-estate companies. We have applied questionnaires, direct and telephone interviews on 5-7 of the real-estate companies' tenants in order to examine their point of view, concerning common relationship with the real-estate company. Our method is edified with ”triangel-method” …
Rekryterares uppfattning om åttiotalister
… ways. Music affects us on a psychological and physiological level; therefore one can use music for the purposes of marketing and promotions. In this essay, however, the psychological and physiological influences shall be excluded due to the complexity that is associated with …
Konsumentpåverkan genom bakgrundsmusik
… ways. Music affects us on a psychological and physiological level; therefore one can use music for the purposes of marketing and promotions. In this essay, however, the psychological and physiological influences shall be excluded due to the complexity that is associated with …
En studie av Expanders kommunikation och varumärke
… These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this …
… är en av de fibrer som används mest i kläder, trots detta så är bomullsproduktionen väldigt påfrestande för miljön. Mycket giftiga kemikalier, konstgödsel samt stora mängder vatten används vid dessa odlingar. Då bomullsodlingar är så pass resurskrävande måste alla klädföretag …
<em>En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde</em>
… that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed …
En kvalitativ studie om hur användarspridd information på Facebook uppfattas av användarna
… on the platform Facebook. The information which we were interested in is the one spread by normal users, and user’s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results. Our chosen selection …
This thesis conducts a comparative study between two academiclibraries, one Swedish and one English, in order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the …
… skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik …
Intern varumärkesuppbyggnad på Nordiska Kompaniet
… they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with …
… was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This …
En fallstudie av Facebook-kampanjen Sambotestet
… has shifted focus from organisations to consumers. In order to communicate one coherent image in the numerous existing channels, organisations need to create strategies that take this into account and makes sure the same messages are communicated through all channels. One way to …
Klargörande om registrerat varumärke
… that we don’t have in Sweden or Europe.However, trademark registrations are done approximately in the same way in USA, Sweden and EU. In the USA an application is sent to USPTO which is correspondent to PRV in Sweden and OHIM in the EU. There are certain conditions that need to …
arbete med information och marknadsföring på Linköpings universitet
… emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit. The technical developments of today have also …
… groups of the population are represented. All of the libraries except one are available on the Internet through their websites. Most of them offer information concerning activities taking place in the physical library. Our general impression is that the libraries have …
