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- En studie om Public Service i ett förändrat medielandskap
… Hanna Haeggström, Sara Marklund, Madeleine Olsson Level: Bachelor thesis in Media and Communications Studies Supervisor: Olof Hultén Location: School of Communication and Design, University of Kalmar, spring 2008 Language: Swedish Number of pages: 55 There is an ongoing change …
Social media is by many believed to be the core of a new type of Public Relations. This new PR is called PR 2.0. Most larger companies today are to be find using dif- ferent types of social media to interact with their publics. Each year companies invest more money in this type …
Social Media Marketing
… and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society …
En kvalitativ studie om hur socialarbetare upplevde hanteringen av mediagranskning på deras arbetsplats
… this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the …
<em>En studie om IKEA Sveriges kommunikation i sociala medier</em>
Introduction In this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and …
En studie av hur näthatsdebatten utvecklades till en medial lavin
… Julia and the elite. A study of how the Internet hatred developed into a media avalanche. Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were …
En designpedagogisk undersökning om barn och normer
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
en studie av personalens uppfattningar
Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of …
” påverkar media agerandet i internationella kriser”
Abstract Title: Foreign news coverage. Does the media influence the action in international crises? (Utrikesbevakning. Påverkar media agerandet i internationella kriser?) Number of pages: 39 Author: Charlotta Andrésson Tutor: Professor Lowe Hedman Course: Media and Communication …
- en kvalitativ undersökningen ur ett socialsekreterarperspektiv
Many social services cases have been reviewed in the media during the last years. One of those cases is ”Lasse and Karin”, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in …
Nya utmaningar för organisationer
AbstractTitle: Communications through Social media ” new challenges for organizations Kommunikation i sociala medier ” nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA …
… Tillsammans bildar de här tre teorierna vår teoretiska referensram.En social media kännetecknas av sin förmåga att skapa interaktiv kommunikation. Förr sände företagen ut ett budskap till en tänkt målgrupp och hoppades att den skulle nå fram och tolkas rätt genom bruset på …
The purpose of this study is to examine the mediatization of Swedish politics on a municipal level. We live in a world were media affects many aspects of life. One of those aspects is the communication between the citizens and the politicians.Our main research questions are:To …
<em><em>En etnografiskt inspirerad studie av fyra studenters vardag online och offline</em></em>
… to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of …
Interagera, engagera och komplettera
Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and …
