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En studie om kunders behov av företag på sociala medier och påverkan på relationer
Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with …
Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
… small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don’t have the same conditions or the …
… av riktlinjer för sociala medier och huruvida den ökade användningen av social media innebär en rörelse mot e-demokrati och e-förvaltning eller inte. Med hjälp av en enkätundersökning har den empiriska delen av uppsatsen besvarats. Fyra frågor: Varför väljer en kommun att ta …
En kvalitativ studie av grundskolerektorers syn på skolbiblioteksverksamhet
… administrators of the selected elementary schools have towards school library media centers in general but also towards their own respective library media centers. Furthermore, it is to examine the administrators? views on their school librarian’s role in the library media …
En kvalitativ studie om hur sex ungdomar i åldrarna 21-26 ser på sitt bostadsområde
Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information …
… to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very …
… how some larger Swedish public libraries reason about the use of social media as part of their activities and outreach. To attain the purpose three research-questions were established; why does the public library use social media? How does the public library utilize social …
En fallstudie av myndigheters, företags och idéburna organisationers proaktiva kriskommunikationsarbete i sociala medier
The purpose of this study is to compare social media's role in the proactive crisis communication planning in two administrations, two companies and two non-profit organizations. A qualitative comparative study method has been used and people familiar with social media and …
Vilka medier använder sig ungdomar igymnasieåren av för att ta del av nyhetsflödet?
… is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was …
I svensk dagspress 2012 och bland unga vuxna
… The link between science and the public is largely in the hands of the media, since the media play an important role in defining environmental issues and to inform the public about research findings. In recent years, reports from the media showed a slightly skeptical and …
Title: Social media as a tool for organizational learning Author: David Chaaya & Filip Fischer Supervisor: Stig Sörling & Tomas Källqvist Background: People have always used different ways of communicating. Communication has a vital role in organizations for control when …
<em>En kvalitativ studie i anva?ndandet av sociala medier som kommunikationsverktyg </em>
Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their …
En komparativ studie i vinstdrivande företag och ideella organisationers varuma?rkesarbete pa? sociala medier
… profit companies and nonprofit organizations' brand management through social media Author: Agnes Nobel & Matilda Vallgren Tutor: Daniel Lövgren Purpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on …
- en diskursanalys
This research intends to study the media's representation of unaccompanied refugee children on the basis that the media has a power in the construction of society. The focus is on whether children's vulnerability and needs are presented in the media and whether the children’s …
En fallstudie om hur sociala medier påverkar företagskulturen
Title: Social media as a communication tool - A case study on social media influence corporate culture Level: Final assignment for Bachelor degree in Business and Economics Author: Jessika Klintsbacka & Oskar Berge Supervisor: Pär Vilhelmsson, Ernst Hollander & Maria …
