680 uppsatser · sida 39 av 46
… bachelor thesis is to examine the methods public libraries can use in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus …
The driving forces from the forest owners point-of-view was studied on a market where several buyers attend to procure round-wood. It was concluded that forest owners prefer personal contacts to other means of communication, but that it is essential that the initial contact is a …
… together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have …
… love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and …
En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
… effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in …
En studie av hur projektledning har tagits emot inom Stockholms Läns Landsting
… are sending their employees abroad in order for the company’s survival on the market. Many studies in the field of International Business describe unsuccessful foreign assignments and the importance of intercultural support regarding expatriation. Due to the fact that company X …
En undersökning om hur företag X expatriater i Sverige upplever företagets hantering av expatrieringsprocessen
… are sending their employees abroad in order for the company’s survival on the market. Many studies in the field of International Business describe unsuccessful foreign assignments and the importance of intercultural support regarding expatriation. Due to the fact that company X …
Ett långsiktigt arbete startar idag
Bakgrund: Förutsättningar för företag förändras ständigt. Samtidigt har kunder och anställda fått nya betydelsefulla roller för hur verksamheten utformas och vilka värderingar som företaget arbetar efter. Företagen förväntas i allt högre grad ta ett aktivt samhällsansvar, men …
Nya möjligheter inom precision, segmentering och relationer
Syfte: Syftet med den här uppsatsen är att öka förståelsen för hur samhällets och teknikens senaste utveckling har bidragit med nya marknadsföringskanaler och vad detta innebär för företags marknadsföringsstrategier. Med detta syfte som utgångspunkt har tre forskningsfrågor …
En övergripande studie om hur små och medelstora företag flyttar kundorderpunkten och går mot mer kundanpassning.
… be based on the right decisions. This study is motivated by the fact that the markets SMEs are selling to tend to become more and more complex and harder to anticipate. Increased globalisation and use of IT and ICT have lead to greater uncertainty in customer demand. At the same …
<em>en studie av företags förändrade marknadskommunikation via Facebook</em>
Syfte: Användningen av internet växer snabbt och många väljer att spendera mycket av sin tid i den virtuella världen. Detta är anledningen till att vi föreställer att det är viktigt för företagen att överväga att använda Internet som ett redskap för att nå sina kunder. Idag är …
En fallstudie av varumärket Hollister
… the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in …
… in the urban environment buthave not yet reached a breakthrough on the Swedish market. The conditions for solarenergy production are often set in the early planning stages where they rarely arebeing prioritized.This master of engineering project focuses on identifying problems …
… of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software …
… of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software …
