680 uppsatser · sida 37 av 46
… handles their link-switching within the web, how they work with viral marketing and how they focus their work with shopbots depending whereas they score a high or a low placement in the editorial part of search engines.
Bloggen som en del av företags marknadskommunikation
Bakgrund och problem: Bloggen som marknadskommunikationsverktyg har ökat de senaste åren. Företag har börjat kommunicerar budskap via bloggtexter med förhoppning om att öka dess trovärdighet och därmed effekt, vilket väckt en debatt angående produktplacering och smygreklam. Hur …
en otillbörlig konkurrensfördel vid privatisering? : En jämförande studie av<em> Apoteket Shop</em> och <em>The Body Shop</em>
… Business Concept, Planning Philosophies, Brand Service Value Chain, Total Communication. Empiri: Totalt 6 st djupintervjuer med representanter på Apoteket Shop och The Body Shop. Enkätundersökning med 25 stycken kunder på vardera företag. Resultat: Resultatet visar att Apoteket …
… companies on Stockholm’s alpha stocks, and also listed companies with a stock market value over three thousand million Swedish kronor. Now a few years have passed, and in July 2008 a new, revised version of the Code was implemented, now simplified and shorted, with the intention …
En innehållsanalys av Nagens Nyheters rapportering från det amerikanska presidentvalrörelsen 2008
The purpose of this essay has been to describe and compare the personal qualities that the Swedish newspaper Dagens Nyheter (DN) tried to associate Barack Obama and John McCain with during the American presidential election campaign 2008. The main question to be answered is …
En undersökning kring hur turistbyråer hanterar informationsteknik.
… surroundings when their main task is to inform and communicate with their market. Information technology has created new possibilities for organizations to reach their consumers and it has influenced all kinds of industries. We decided to examine organizations in the tourism …
<em>"First they open their hearts, then their minds and then they will open their wallets". </em>(Maud Randel)
… study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit …
En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are …
En kvantitativ och kvalitativ undersökning av de köpta debatterna på Newsmill.se
… Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars? To answer these questions we used both a quantitative survey and a qualitative survey. To examine how the sponsors use Newsmills …
- Erfarenheter från sex företag -
… and the core activities, which makes it possible to take promising ideas to market. The companies also have to lose some control of the unstructured initiatives; consequently it is impossible to pinpoint what the outcome will be. In fact, the strength lies in their …
… concluded that, weblogs are mainly used for mediating fiction and MySpace for marketing library services. Weblogs are not seen as places for networking while MySpace is. The contacts created on the Web 2.0-tools are weak since the communication is scarce. The study also shows …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths …
… design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand’s values and appeals to the intended target group.The …
… and retailers. We have alsoconducted an interview with Henrik Schneider, Chief MarketingOfficer, at Oscar Jacobson.We have realized that the value creating process is complex. Allparts within a company need to be pervaded with a clear andconsistent message. After our empirical …
En fallstudie av Accent Equity Partners
… with tremendous yields and rates of return. However, the private equity market trembled in 2008, due to the financial meltdown caused by the worldwide credit crisis. Considering the current low number of exits within the private equity industry, the purpose of this thesis is to …
