680 uppsatser · sida 38 av 46
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product. The purpose of this paper is to get a deeper insight into what signals a company sends to the consumers …
en empirisk undersökning hur musik kan påverka startblocket av en lektion
Music affects us humans. Marketing has long made use of music as a means to enable customers to identify with a brand, and thus increase sales. The Influence of music is obvious, but can you use this on students, and how effective is it to use in a classroom? I will answer the …
En studie av marknadsförares väg för att nå ut i reklambruset
Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in …
Intern kommunikation av varumärket inom hotellsektorn
… that while there is an understanding of the front line staffs part in brand communication, the implementation phase is troublesome. In order for the staff to communicate the hotel brand true to the hotels proposed brand identity there is a need for a symbiotic relationship …
En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of …
En studie om Klättermusen
Sammanfattning Under det senast decenniet har en påtaglig förändring ägt rum i samhället, där miljöproblematiken kommit att bli ett av de mest aktuella och uppmärksammade ämnena. Bland företagen förmedlas ett miljöengagemang som ger intryck av att miljörörelsen på allvarhar …
En studie kring konsumentval inom konferensbranschen
… us consumers to pay attention to their particular message. It is through the marketing that companies have an opportunity to spread their message. The challenge is to make themselves visible to consumers and make them aware of their message. This challenge means that companies …
En nödvändig del av promotionsmixen för Internationella Marknadsföringsprogrammet.
Dispositionen i artikeln är som följer: först kommer artikeln förklara varför undersökningen genomfördes. Därefter följer en redogörelse av vad det är för verktyg som används för att besvara studiens syfte. Detta användes också för att formulera påståenden. Därefter följer en …
En undersökning av svenska och kinesiska företagsrepresentanters upplevelser av det interkulturella mötet. Ett teoretiskt perspektiv på en praktisk utmaning.
… eller fruktar att det är. Frédèric Cho, Senior Adviser, Handelsbanken Capital Markets
En studie av Uppsala kommun och Tierps kommuns användande av sociala medier
… humor in purpose of seeking attention to be able to profile the product on the market. The thematic identity in the commercials that humor helps building is seen as the greatest contribution to why Gevalia has evolved into such a strong brand and a large reason for its success …
en kvantitativ studie av Gevalias reklamfilmer över tid
… humor in purpose of seeking attention to be able to profile the product on the market. The thematic identity in the commercials that humor helps building is seen as the greatest contribution to why Gevalia has evolved into such a strong brand and a large reason for its success …
Företags vilja att förstå sina kunder
Title: The role of social media on today’s markets ” Companies” desire to understand theircustomers Authors: Kristoffer Avci-Nåmark & Patrik Widlund Background: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference …
En studie av framgångsrik gerillamarknadsföring
… this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the …
… has become increasingly common and now holds a strong position on the Swedish market. In design-build contracts it’s usual that the design and production time is overlapping. The contract form gives an opportunity to build in less time because the production can begin before the …
… in their every day work. They needed new information to get a grip on the market and competitors. Furthermore they needed inspiration and feed-back. They also needed information to confirm and explain tasks in manuscripts. It was important for the editors to have quick access to …
