Uppsatser om market communication

680 uppsatser · sida 41 av 46

Agenda-setting, policyprocess & Kingdon

? En studie av restaurangmomsen

Kandidatuppsats · Linnéuniversitetet

… was lowered which created an unfair competition between restaurants and supermarkets. The restaurant enterprises have since lobbied for a lowering of the restaurant VAT. With the new conservative government coming to power in 2006 a change of political agenda followed which …

Konsten att samarbeta med Groupon

Magisteruppsats · Södertörns högskola

… of 2010. The aim of this study is to investigate if businesses that have been marketed in Stockholm and that have been co-operating with Groupon have been affected in terms of customer loyalty and profitability. Furthermore the study also examines consumer’s opinions, purchase …

Fräsch och strukturerad med attityd

Ett examensprojekt om tidningslayout

Kandidatuppsats · Karlstads universitet

… analysis, get a general picture of the design language that is used on the market today. This, combined with theory, helped us to create a visual expression that stands outside the general form. It was done in four different dummies, these dummies were discussed by the …

Nordeas närvaro på Facebook ur ett användarperspektiv

En kvantitativ undersökning av hur användare uppfattar Nordeas medverkan på Facebook

Kandidatuppsats · Södertörns högskola

Litteraturen innehåller tre olika områden över hur företag enligt teorin bör agera i de socialamedierna. De tre områden som litteraturen resulterade i var den sociala webben, kommunikationoch marknadsföring. Syftet med undersökningen har varit att utreda på vilket sätt de …

Kontrollerad interaktion för kreativare möten

Summit Flexiwall

Högskoleuppsats · Karlstads universitet

… and Science at Karlstad University, Fredrik Thuvander. Moelven Eurowand is the market leading company and intends to maintain that position. To keep that position the company needs to take the lead of developing new room solutions. With that in mind this project was initiated …

Hur en app kan göra ett museibesök mer attraktivt

Hur en mobil applikation kan skapa merva?rde till ett museibesök

Kandidatuppsats · Linköpings universitet

AudioApps a?r ett företag som tillverkar mobilapplikationer till bland annat museer och gallerier. Deras företagside? a?r att göra museibesök roligare för besökare genom mobila audioguider. I den ha?r undersökningen studeras utvecklingen av en sa?dan tja?nst som tagits fram för …

Upphandling av underhåll av tekniska anläggningar

Examensarbete, avancerad nivå · Uppsala universitet

… areas of focus, where clients can adjust their competences to their markets.The areas of focus are competition, competence/quality, control and communication.By defining the need of acquisition competence for SvK and identifying problems, anumber of suggested strategies have …

Effektiv och användarvänligresursplanering i reklambyrå

Kandidatuppsats · KTH

… can provide with. The company that is describes in this study is Spinn Action Marketing which specializes in creative solutions for communication that operates sales in short and long runs. The projects that the company leads, operates in a multi-project environment and the …

Utredning av Ljussignal som avståndsvarnare i trafiken

Kandidatuppsats · Högskolan i Jönköping

… a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition. This thesis examines how product photos can reach out to the consumers successfully. Both students have …

Kommunicera med kärnvärden

En studie i produktfotografering

Kandidatuppsats · Högskolan i Jönköping

… a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition. This thesis examines how product photos can reach out to the consumers successfully. Both students have …

Servicekvalitet för e-handel inom konfektion

Kandidatuppsats · Högskolan i Borås · 2012

… these demands. This we have done by reading articles and studies on niche markets. And after that we have studied which factors making it possible for a company to succeed in e-commerce, what things an online retailer should consider as most important. Here we have found and …

Folkbibliotek och varumärkesskapande

om möjligheterna för folkbibliotek att skapa och stärka varumärke genom programverksamhet

Magisteruppsats · Högskolan i Borås · 2012

… factors: product attributes, brandidentity, core value, positioning, market communication andinternal brand loyalty. The respondents in the interviews werelimited to library staff members.The results showed huge variation in how the libraries in thestudy work with their brand …