680 uppsatser · sida 29 av 46
… requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and …
The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them …
… new technology changed the rules of the game and many new actors entered the market.The purpose of this study is to describe, study, and analyze how the business models of the Swedish telecom sector developed in the middle of the 2000s. The study is delimited to the Swedish …
Marknadsföring och innehåll
… found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve …
Titel: Ett komplicerat förhållande - om relationen mellan lobbying och marknadsföring Författare: Pernilla Jansdotter & Emma Josefsson Handledare: Christine Tidåsen Nivå: Kandidatuppsats i Marknadsföring, 15 hp, VT 2011 Nyckelord: Lobbying, PR, marknadsföring, tabu …
En kvalitativ studie om företags förhållningssätt till två strategier inom sociala medier
En ny värld har skapats med Internets möjligheter till marknadsföring med sociala medier i centrum. Det har satt marknadsföraren på okänd mark då sociala medier introducerar helt nya prövningar då konsumenten själv kan styra över det publicerade materialet som ett företag väljer …
… an opportunity to sell services to both established and new clients. Since the market for mobile platforms is undergoing major changes which have led to some platforms growing in market shares with an exponential increase, while others are forced to build new platforms from …
Framtida möjligheter och industriella tillämpningar
… an opportunity to sell services to both established and new clients. Since the market for mobile platforms is undergoing major changes which have led to some platforms growing in market shares with an exponential increase, while others are forced to build new platforms from …
En studie av Apotekens Service ur ett HRO-perspektiv
… culture. In July 2009, following the re-regulation of the Swedish pharmacy market, Apotekens Service AB was appointed national pharmacy infrastructure supplier for the Swedish health care system. The market's direction and scope gives rise to a complex socio- technical …
… there is concern about how the free movement of workers will affect the labour market and welfare system. There is also an ”unserious” movement that is connected with unwanted consequences. At a European level, the main focus of the freedom of movement of workers is the full use …
… industry has grown extensively during the past two decades since the market was deregulated. Companies today need to be flexible to meet fluctuating demand and economic climate in society which has made the market expand. When using employees not directly employed by the company …
… increased importance of having a strong brand to be differentiated on the market has lead to that companies put more time and resources on brand-enhancing activities. The ever growing virtual world and the increased phenomenon of Internet trade have in combination with the …
Att bygga framgångsrika varumärken är ingen enkel uppgift. Förutom tålamod och uthållighet kräver det ett enormt engagemang och erfarenhet, breda kunskaper och en stor portion mod och kreativitet. Precis som Aaker (2010) förutser, så är de klassiska kommunikationskanalerna idag …
… attention. Our recommendation to shopping mall owners is to use floor marketing for two reasons; 1. To increase category sales in the stores within the mall and; 2. Sell marketing space on the floor to retailers as another source of income. Finally, at the end of the report, we …
En studie om svenska kollektivtrafikbolags närvaro i sociala medier
?Vad genererar närvaron i sociala medier för svenska kollektivtrafikbolags vardagsverksamhet och hur kan de användas vid en kris?? Syftet med uppsatsen är att belysa problematiken med att kollektivtrafikbolag i Sverige idag inte tar tillvara på möjligheterna med sociala medier …
