680 uppsatser · sida 31 av 46
Intern varumärkesuppbyggnad på Nordiska Kompaniet
… from NK AB. Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour. Conclusion: This case study of NK has shown that …
<em>En kvalitativ studie om taget utrymme</em>
Forskningsfråga: Vad karaktäriserar framgångsrik gerillamarknadsföring? Syfte: Syftet med denna uppsats är att tydliggöra de väsentliga inslagen i gerillamarknadsföring för att öka förståelsen för denna marknadsföringsmetod. Vi gör detta genom att analysera och klarlägga kärnan …
En studie i svenska turistnäringens arbete för att nå polsk marknad
… destination at the first place. Furthermore, we discuss those 12 priority markets that a Swedish leading communications company in the tourism Visit Sweden puts effort and promotes. Poland was not on the list of the selected countries. With our research we aim to show that the …
En studie om SATS användning av Word-of-Mouth marknadsföring. Kan det stärka ett varumärke?
… how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger.
En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.
… that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where …
att marknadsföra ett personligt varumärke inom träningsbranschen med hjälp av digitala medier
… forms of a digital survey and interviews with two personal trainers regarding marketing and branding. Result ? Based on the collected literature and empirical evidence, facts could identify the importance of having a strong brand as a personal trainer, in order to recruit new …
Att leda och motivera kreativa grupper i kreativa processer
… globalization, companies are forced to operate in an increasingly competitive market. To stand out in the market, the importance of company’s creativity has increased. Today, it is stated in the research how important it is with leaders who create the right conditions to …
En kartläggning av hur svenska modeföretag kommunicerar country-of-origin
Marknadskommunikationens syften kan vara många, men att bygga företagets varumärke starkare kan vara en av anledningarna till kommunikation med omvärlden. Att som företag inneha ett start varumärke är en fördel på en allt mer globaliserad och konkurrensintensiv marknad. Det är …
Paketering, hantering, lager och transport
… to minimize costs such as packaging and logistic costs. The increased market of industrial produced wooden buildings results that the time and the cost which the packaging of prefabricated building elements consume, is experienced to be in greater need of development than before …
Standardprotokoll ANSI Z39.50/OSI SR
… will create a new user environment. Almost all the library systems of the market support the Z39.50 and surprisingly the use of it in Sweden lied on a very low leve! in 1996. This thesis was followed-up by an interview and a questioner among the Swedish Z39.50 users. They could …
en studie av bibliotekarier utbildade i Borås, Lund och Umeå
… will take some time for LIS students and librarians as well as the labour market to realise and implement. The profession carries with it lots of traditional expectations and conceptions and change is slow.
… and lead-times. An increased information exchange and thereby a closer market control also improves the chances of a correct mix in stock which improves the lead-time to customer as the"correct"parts is in stock. These improvements must offcurse be considered together with the …
… about terms as globalisation, integration and deregulation of the financial market. Companies have been tax planning for decades, the questions is if Internet has made an increase of companies than uses tax planning and which roll Internet plays. It is hard to really pinpoint …
Rapport 1: Passiva och reaktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small …
Rapport 2: Aktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small …
