Uppsatser om market communication

680 uppsatser · sida 27 av 46

Företagsportalen

morgondagens arbetsplats

Examensarbete, avancerad nivå · Luleå

Today we see a fast developing of the market for mobile communication, both in an increased and changed mobile use, but also in the development of new technologies and services. Much that can be performed on Internet/Intranet today with a PC will in some years also be possible …

Marknadsföring av licensierade e-tidskrifter på akademiska bibliotek

D-uppsats · Högskolan i Borås

The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if …

Lojalitetskapande genom distribution

Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad

Kandidatuppsats · Södertörns högskola

… assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating …

Informationsanpassning på kapitalmarknaden

En studie inom Investor Relations

Magisteruppsats · Södertörns högskola

… The most research within Investor Relations uses the theory of Relationship Marketing. Lately the two authors Hägg and Preiholt have started to examine what they call Financial Marketing since Investor Relations is about relations between actors on financial markets primarily …

Industriellt varumärkesarbete - fluga eller framtid?

- en fallstudie av fyra industriföretag

D-uppsats · Handelshögskolan i Stockholm

… of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with …

Rikedom sover illa på en bädd av fattigdom

En fallstudie om detaljistföretaget Indiska Magasinets etik- och miljöarbete

Kandidatuppsats · Södertörns högskola

… distribution and sales. The change has also been implemented in the companies marketing approach. Companies adapt values that are identical to the engaged customer’s values and try in this way to satisfy the new demands from the customer. But to always trust the company’s …

FRISTADS ? Supply Chains, från tråd till arbetsbyxa

C-uppsats · Högskolan i Borås · 2007

… that will make Fristads AB maintain their leading position on the market. Fristads AB`s expressed ambition was that their producer in Vietnam would take over the responsible for purchase and stock keeping of the accessories.The scientific approach of the study has mainly been …

Regionförstoringens effekt på den lokala kommunikationstillgängligheten

En fallstudie av Strängnäs och dess omland

Kandidatuppsats · Södertörns högskola

… growth. One effect of this development is that the number of local labor markets has decreased during the latest decades. The result of this is that the mobility on the labor market has increased for certain individuals in society. However the study has shown that the mobility …

Unga och arbetslösa

Upplevelser av ungdomsarbetslöshet i en bruksort

Magisteruppsats · Linköpings universitet

… labour, the employment office, the impacts of social capital and the labour market in the community. The analysis focuses in how the respondents discuss their experienced problems with their unemployment. My analysis shows that unemployed youngsters are willing to work but feels …

Snabbare, smartare och hungrigare?

En fallstudie av företagsidentiteten på Academic Work

Kandidatuppsats · Södertörns högskola

… Organizational Identity Construction Model by Lane and Scott, and Service marketing model by Grönroos. Empirical findings: The empirical section contains a summary of the conducted interviews as well as a compilation of the poll. Analysis & Result: The study shows that the …

Lokal etisk produktion ” är den globalt hållbar”

C-uppsats · Högskolan i Borås · 2008

… trade have developed fast. As changes occur rapidly on the global market and companies must adjust and revise their processes in order to stay competitive.Because of the global price reduction consumers around the world expect low-price products, which mean that the companies …