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Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
Background: The hotel market has become undiversified and the competition has increased rapidly. At the same time the environment aspects has been given higher priority and the trend continues to extend. A green marketing strategi has proven profitable if the company achieve a …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense …
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… how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that …
… how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that …
För ett litet B2B företag
… information. We have come to a conclusion how a small company in a B2B market can position itself. With support of theoretical and empirical studies we have created a model for positioning decisions that shows how a company with these criteria can proceed. We have also come to a …
… and a survey on the target group. The findings of the work are that the market of freely distributed magazines, both nationally and locally, is extremely wide and has many similar competitors. Although there is still room for all of them, since advertising in newspapers and …
… the outside of the product and then together with the firm's engineers and market agency, develop its external components from both an aesthetic and technical point of view. The electronics design was created by the company engineers. The hope of profiling on the market set the …
… vehicles, ”Fleetech” preferably ought to develop in order to reach a broad market and meet the demands of contractors. Scanty explained, fleet management is the management of a company's vehicle fleet and the services can include a range of functions such as driver management …
… have restructured to global value chains. Because of theincreased access the marketplace has become harder and more competitive than ever.Since the customers nowadays have more access to product information the consume patternsand behaviour has been changed. Through the …
Erfarenhetsåterföring och uppföljning av infrastrukturprojekt
… still think that it is expectable in regards to the prices on the housing market in Göteborg. Two out of the ten interviewed apartments has future plans to move to a house instead. The rest has no plans on moving. The residents were asked to grade the dwelling between one and …
En analys av gränsöverskridande snabbtågstrafik mellan Trondheim och Östersund
… still think that it is expectable in regards to the prices on the housing market in Göteborg. Two out of the ten interviewed apartments has future plans to move to a house instead. The rest has no plans on moving. The residents were asked to grade the dwelling between one and …
… still think that it is expectable in regards to the prices on the housing market in Göteborg. Two out of the ten interviewed apartments has future plans to move to a house instead. The rest has no plans on moving. The residents were asked to grade the dwelling between one and …
… amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new …
<em>1 + 1 = </em>3 <em></em><em>Nya insikter om förhållandet mellan tal, lärare och ledning</em>
I och med friskolereformen i början på 1990-talet har förutsättningarna för skolor förändrats och konkurrensen hårdnat. Marknadsföring av skolor har blivit allt vanligare och vilket anseende skolan har är avgörande. Tidigare forskning har visat att nöjda anställda leder till att …
<em>En undersökning av den digitala hotbilden mot ett medelstort svenskt företag</em>
… is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has resulted in economic benefits for companies and organizations, and facilitated the work for them. However, this has also led to …
