277 uppsatser · sida 3 av 19
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… behavior they introduced their own brands in their stores to create customer loyalty and increase their profitability. The purpose of this essay is to analyze and evaluate the requirements to create customer loyalty with branding strategies by introducing their own brands in the …
En kvalitativ studie av hur socialsekreterare kan uppleva utrymmet för civilkurage
… social workers' opinions regarding their ability to act with moral courage as loyalty conflicts occur. The purpose of the thesis is to describe the social workers' experiences of their possibilities to stand up for what they believe in. We made qualitative interviews with five …
En marknadsundersökning av bankens företagskunders attityder
… relationship marketing, finance industry, customer satisfaction, customer loyalty Purpose: The purpose of this essay is to try to identify those factors that lead to customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank. The purpose is …
… point is a relationship marketing strategy in which the underlying factors are loyalty, customer value, interac-tion, word of mouth and image. This essay aims to examine how mobile applications can create customer loyalty through increased interaction and word of mouth in order …
En studie inom hemelektronikbranschen
… become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made …
… för att den outsourcade inte skall känna en känsla av övergivenhet. Title Loyalty ? Is it possible to preserve after an outsourcing Authors Joacim Carlsson och Fredrik Thanche Supervisor Marie Aurell Department School of Management, Blekinge Institute of Technology Course …
… för att den outsourcade inte skall känna en känsla av övergivenhet. Title Loyalty ? Is it possible to preserve after an outsourcing Authors Joacim Carlsson och Fredrik Thanche Supervisor Marie Aurell Department School of Management, Blekinge Institute of Technology Course …
En studie i hur fattigdom påverkar konsumtion
… this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research …
… the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans. The empirical data is based …
en studie om SAS Sverige
… a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and …
… kundlojalitet. Nyckelord: Lojalitet, kundlojalitet, försäkringsbranschen, loyalty, customers loyalty, lojal kund, relationsmarknadsföring
En marknadsundersökning gällande klädval, lojalitet och positionering.
… Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty. Furthermore will we take a look at how the company has chosen to act in the different areas that help form loyal behaviour. In the theoretical segment of this paper we will first provide …
småföretagens rörlighet på den gotländska bankmarknaden
… bank switching as time demanding. These two aspects created a kind of behavior loyalty towards the business owners present bank regardless if they are satisfied or truly loyal. Therefore according to us the banks should focus of removing the business owners thought of …
… to well-established brands from the perspective of high and low levels of loyalty. A quantitative survey was conducted and the results show that incongruent sponsorships improve brand attitude, brand interest and brand credibility, while not affecting ad attitude, purchase …
… have been co-operating with Groupon have been affected in terms of customer loyalty and profitability. Furthermore the study also examines consumer’s opinions, purchase behavior and loyalty against Groupons business partners. The results showed that salon/spa in comparison with …
