Uppsatser om loyalty

277 uppsatser · sida 5 av 19

Yttrandefrihet kontra lojalitetsplikt

Vilken princip väger tyngst när det kommer till kritiska uttalanden om arbetsgivaren via sociala medier

Kandidatuppsats · Linnéuniversitetet

… paper, the legal situation regarding freedom of expression versus the duty of loyalty is investigated, this in a context where an employee makes critical statements about his employer through social media. The duty of loyalty is a part of all employment relationships and it …

Är kunden lojal eller spontan?

En studie om lösviktskonfektyr i Sverige

Kandidatuppsats · Södertörns högskola

… are unplanned? Through this study it shall be examined whether any brand loyalty actually exists regarding bulk confectionary; does the customer plan its confectionary purchases in beforehand or do most of them occur through impulses? Furthermore, the study will highlight who …

CRM-En fallstudie av Nordea Private Banking

Kandidatuppsats · Högskolan i Halmstad

… Question: How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose: Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes …

Annons

Hur väljer du bank?

En studie om kundens val av bank och kundlojalitet gentemot banken

Kandidatuppsats · Södertörns högskola

… What factors influence the customer’s choice of bank? How is the customer loyalty towards the customer’s current bank? Purpose: The main purpose is to see what factors are definitive to the customer’s choice of bank and how strong the customer loyalty is towards the bank. It is …

Lojalitet - myt eller verklighet?

En kvantitativ studie om lojalitet på apoteksmarknaden

Kandidatuppsats · Mälardalens högskola

Syftet med uppsatsen a?r att undersöka hur lojala konsumenterna pa? apoteksmarknaden i Katrineholm a?r. Eventuella samband mellan kön och lojalitetstyp samt a?ldersgrupp och lojalitetstyp undersöktes a?ven. För att uppna? syftet genomfördes en kvantitativ undersökning med hja?lp …

Lika Olika

Examensarbete, avancerad nivå · Chalmers tekniska högskola

… the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and …

Att utmärka sig bland konkurrenter vid ett lågt produktengagemang

En fallstudie av mejeriföretaget Valio

Kandidatuppsats · Södertörns högskola

… of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well …

Kundlojalitet inom lojalitetsprogram

Kandidatuppsats · Högskolan i Borås · 2014

Bakgrund Som en följd av ett hårdare marknadsklimat har allt fler företag antagit en mer kundorienterad inriktning med kundrelationer i fokus (Xie & Chen 2013). Lojala kunder är en värdefull tillgång för företag, och allt fler forskare framhåller vikten av att behålla och vårda …

Gymnasieungdomars självkänsla och fysiska självbild på Facebook

En kvantitativ studie sett ur ett könsperspektiv

Kandidatuppsats · Linnéuniversitetet

… of resources to keep their customers loyal (Konkurrensverket, 2012). Because loyalty according to studies has shown to be profitable for the banks we have in this thesis chosen to investigate how banks in today’s industry increasingly affected by digitalization, higher …

Ökad digitalisering inom bankvärlden

En studie om kundlojalitet

Kandidatuppsats · Karlstads universitet

… of resources to keep their customers loyal (Konkurrensverket, 2012). Because loyalty according to studies has shown to be profitable for the banks we have in this thesis chosen to investigate how banks in today’s industry increasingly affected by digitalization, higher …

Line–extensions; A longitudinal study concerning effects on brand equity

D-uppsats · Lunds universitet · 2006

… in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of …

Gränslöst uppdrag

om fackligt förtroendevaldas psykosociala arbetsmiljö

Magisteruppsats · Mälardalens högskola

… study was to compare the two unions according to the terms exit, voice and loyalty, but also participation and influence. There were 142 participants in this study and 8 participants were interviewed in a pre-study. The result of the study shows that voice is a strong predictor …

Den arbetssökandes upplysningsplikt

En allmän avtalsrättslig princip påverkad av arbetsrättsligt skyddstänkande

Magisteruppsats · Linköpings universitet

The general contract law principle of loyalty between negotiators, in deliberation, leads to a duty of disclosure for negotiators. The extent of this duty of disclosure is influenced by many different factors; amongst others the type of agreement, the negotiators knowledge and …