277 uppsatser · sida 2 av 19
… with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good …
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… customer. To build lasting customer relationships, in order to create customer loyalty, have become an important part of the organisational strategy and the collection of consumer data is essential in achieving this loyalty. Customer relationship management systems assist …
<em>- En uppsats om lojalitetsförhållandet mellan kundföretag och inhyrd arbetskraft</em>
… Protection of confidential information is included in the duty of loyalty in terms of confidentiality, protection of trade secrets and competition clauses. Duty of loyalty lies within the employment contract between the agency employer and the staffing agency. Therefore the …
… retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show …
Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans …
Ett perspektiv från arbetare till chef
… ambition with this study is to find out if, and if so, in what way the view on loyalty and which factors that are required to encourage loyalty, differ depending on witch level one belongs to in the organization. Our thesis is that our respondents will have various ways of …
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… relationships with their customers. It describes the type of emotional loyalty that all companies strive to achieve. But what about the marketers who face the same challenge, though they will sell toilet paper rather than a motorcycle? Where consumers think that the product in …
The purpose of this thesis is to investigate the employees´ duty of loyalty to their employer when making statements on social media networks and if this opposes the employees´ right to freedom of speech. Another purpose of this thesis is to investigate freedom of speech from an …
när en tjänst går från att vara avgiftsfri till att bli avgiftsbelagd
Title: The impact of service quality on customer loyalty - when a service changes from being free to become surcharged Authors: Carl Johan Olsson, Marcus Johansson and Victor Carlsson Supervisor: Hans Lundberg Course: Bachelor thesis in business administration, 15 Credits (15 …
En studie om kundlojalitet med inriktning på flygbolaget SAS
… has gone through some turbulent changes, which has meant that customer loyalty has been affected. It’s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated loyalty programs to keep their customers. The purpose …
en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank.
… to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several interrelated factors such as customer satisfaction and service. This leads to the purpose of this study to investigate if the demographic aspects have any influence on …
… of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships. In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business …
… behavior they introduced their own brands in their stores to create customer loyalty and increase their profitability. The purpose of this essay is to analyze and evaluate the requirements to create customer loyalty with branding strategies by introducing their own brands in the …
… behavior they introduced their own brands in their stores to create customer loyalty and increase their profitability. The purpose of this essay is to analyze and evaluate the requirements to create customer loyalty with branding strategies by introducing their own brands in the …
