139 uppsatser · sida 3 av 10
En fallstudie av Kalmar FF
The purpose with this essay is to analyze how football clubs can use Internet in sense of creating stronger relations towards their supporters and build an excellent experience before and after a specific football game. We have used the Swedish football club Kalmar FF as a role …
En kvalitativ textanalys med fokus på förändring i TV-fotbollsgenren
… that the media reports from certain events. We choose to study the world of football and specially the Swedish national team and it’s relationship to the Swedish television medium in the World Cup of 1974 and the World Cup of 2006. The study mainly focuses on the differences in …
En studie i hur genus framställs i barnböcker med fotbollstema
… how male and female characters are portrayed in children’s books, that have football as a theme, and are written for children between 9-12 years of age. I have chosen this subject so that I, as a pre-school teacher, can adhere to the curriculum’s aim of maintaining the school’s …
En studie i samarbete med IF Elfsborg
… Author: Johan Pettersson Title: Customer Loyalty in the Swedish men's elite football - a study with IF Elfsborg Purpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews …
Örjans Vall
… will also create an understanding of how the requirements affect theSwedish football arenas which are affected by the regulations valid from 2014. As one of theSwedish football arenas there is Örjans Vall located in Halmstad. The aim of this study is todevelop alternative …
… how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection. The results indicate that sport schools used affiliated club brands more when certified in football than when …
En studie om nästa generations coachingverktyg
… there are areas within the genre that’s not evolving as quickly. In Sweden, football is the biggest sport but it lacks in the use of technology. Related research shows that usable technology exists, but the using of it is hampered by its accessibility. Meanwhile, Urban Computing …
The aim of this study is to investigate how the five biggest football clubs in Gothenburg are framed in the local newspaper G?teborgs-Posten. Gothenburg has five clubs in the top two tiers of swedish football (IFK G?teborg, Gais, BK H?cken, ?rgryte IS och Utsiktens BK), which …
Nowadays the world of football has become more commercial than before. As a result of this the clubs' financial status is getting more and more important. Therefore the UEFA has given the national federations a specific task to make sure that the clubs from each country follow …
En kvantitativ studie av vad som påverkar fotbollssupportrarnas intentioner att konsumera ett varumärke
The study examines what affects loyal football supporter’s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter’s intentions towards consuming products and services …
I kunskapsföretag och fotbollsklubbar
… we have interviewed three different kinds of knowledge-based companies; two football clubs and one IT-company. We have also interviewed a charted accountant to get an external view of the two types of businesses. Football clubs and IT-companies act under different conditions …
en kvalitativ studie om hur maskulinitet kan konstrueras bland unga män, som är aktiva inom lagidrotten fotboll, analyserat ur ett genusperspektiv
… study includes a gender perspective in surroundings that cope with the sport football. To answer this study, six young men in the age of 16-18 years, whom are active football players in different levels, have been interviewed. The findings showed that the young men seemed to …
What kind of self images characterise a football supporter? This question is the main focus of this thesis. Therefore, the thesis is trying to find distinguishing characteristic traits for football supporters. This work has been carried out through qualitative interviews with …
The aim of this study was to study how Swedish youth national football players handle stressful events in sports. A longitudinal questionnaire diary was constructed from a revised version of Nicholls and Polmans (2007) design with the intention of recording in-sport and …
The aim of this paper is to examine venture capital in football player contracts in Sweden. This is a phenomena that have existed in Sweden since 1999 when the company Djurgården fotboll AB was founded, since then eight other companies have been started. These companies form an …
