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- Från ett företagsperspektiv
… message Question: How does the message from companies reach out to the customers in a advertisingfilled community? Purpose: To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical …
… identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose: The purpose of this thesis has been to find out if and how these two aspects coincide with each other. Method: To fulfill the purpose of the thesis a …
Hur kan inre och yttre faktorer påverka dessa?
… main question with the thesis is: How works accountancy companies with keeping customers? The purpose with the research was to investigate and identify which inner and outer factors that may be important from a company perspective to keep customers. Another purpose was to …
En genomgång och analys av dopingforskningen 2004-2009
… increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the …
… increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the …
… with other companies) and to improve the company’s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media. Half of our …
… competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user’s constantly increase. A major part of the information that is available is seen from a company’s …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user’s constantly increase. A major part of the information that is available is seen from a company’s …
Between consumers and brands
… in line with the values of our targeted customer group. We lived close to the customers and developed what was in line with their needs. This follows the research of Porter (1980) and Philipson (2011), serving the customer groups´ needs. Despite lack of money and budget from PR …
… to retail trade companies? web pages to better create relationships to their customers, add value to their brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? …
a case study of Länsförsäkringar
… value was collected in ten interviews carried out with current and former customers. The empirical data was then put in relation to theories and literature on strategy, resource-based theory on competitive advantage, and customer orientation. The results indicate that there are …
… relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical …
… methods today support communication between system developers and their customers and end users. Today there are many system development methodologies with different aims and emphases. It is difficult, however, to find among these methods those who promote good and effective …
En studie inom hemelektronikbranschen
… today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made it possible for companies to create …
