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En kvalitativ studie på SCAs produkter Edet papper och Libresse
… Airlines. They have all grown strong passionate relationships with their customers. It describes the type of emotional loyalty that all companies strive to achieve. But what about the marketers who face the same challenge, though they will sell toilet paper rather than a …
En studie av sex mindre revisionsbyråer
Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer …
Hur påverkar den kunden?
Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer …
Abstract Titel: How do established companies communicate with their existing customers? Level: C-level in the Business Administration Author: Jessica Axelsson and Trang Nguyen Thi Thu Supervisor: Per-Arne Wikström Date: 2012-05 Aim: Our aim with this essay is to describe how an …
En kvalitativ studie om företags och kunders perspektiv pa? tillit
… knowledge regarding strategies in the area of trust-development between customers and companies. We have chosen to investigate what strategies web based companies apply and how they are perceived by their customers. Thus, we conduct our study on a market leading company, selling …
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… The purpose of this study is therefore to compare how these scents affect the customers? behavior in the servicescape. Method: A deductive research strategy with an experimental design. The experiment was performed in Kompaniet in Kalmar. Theory: Our theoretical framework …
… this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? …
Vilka kunder bör väljas vid riktad marknadsföring?
If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with …
? En fallstudie av McDonalds erbjudande och kunders beteende för skapandet av långsiktiga relationer.
The study aims to understand the underlying factor why McDonald's customers return despite previous failure customer experiences. Why do customers come back to the company that contributes to the former dissatisfaction? McDonald's attempt to maintain unceasing purposeful …
… are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was …
Hur bankerna ska klara en högre konsumentrörlighet
… theories describe loyalty, the customer lifecycle and relationships between customers and organizations. The collected data comes from a representative at Nordea, one of Sweden’s biggest banks, and interviews with four customers of different Swedish banks about their views on …
… health informer experiences of social media content, social media's impact on customers, social media's impact on the health informer work and the health informers use of social media in their work. The results show that health informers experience a certain lack of knowledge …
En kvalitativ studie om hur hälsoinformatörer upplever och påverkas av hälsobudskap i sociala medier.
… health informer experiences of social media content, social media's impact on customers, social media's impact on the health informer work and the health informers use of social media in their work. The results show that health informers experience a certain lack of knowledge …
-om SAS använder information från sina kunder vid tjänsteutveckling
… part in service development. The company should be aware of how their customers experience their services. The company can get access to customer information through complaints from their customers. All information obtained from the customers is not possible to use when …
… that there are differences in the relationship between public- and private customers. Public customers receive more service and also value the examined company’s product range more than the private customers. One reason for this may be that the public customers in general serve …
