1 188 uppsatser · sida 23 av 60
Relationsuppehåll genom vilja eller hinder
… three employees at Nordea. They describe a recent segmentation of the bank’s customers with the issuing of a new credit card; Mastercard Silver. This card was developed to be more simplistic in comparison to the bank’s premium card VISA Gold, and was developed to be the card …
Syfte: Syftet med denna uppsats är att utveckla ett underlag till en marknadsplan för klädbutiken Fico Store som ska ligga till grund för ett försök att öka konsumtionsnivån hos de befintliga kunderna, som infattas av både stamkunder och sällankunder. Metod: Vi har valt att …
ett lämpligt mätinstrument av upplevd tjänstekvalitet inom reseindustrin?
… industry. This study is a thorough analysis and evaluation of what Apollo’s customers think about the service quality of Apollo as well as how they perceive that Apollo fulfils their travelling expectations. Moreover, the essay will examine which factors affect travellers? …
En kvalitativ studie av konsumenternas åsikter om märket
… University Purpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some …
Om språket som medel för påverkan
… their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good …
Marknadspotential och förslag till lanseringsplan
… By effective market segmentation and with messages suited for target customers, the launch of Bellman Marketing can be successful.
En fallstudie på OCS i Borås
… faster it becomes important to quickly be able to adjust to new conditions. Customers? force of negotiation increases as the global competition grows. One factor that becomes more vital to customers is the amount of quality standard a company can offer them. Several factors are …
… Nyckelord: Lojalitet, kundlojalitet, försäkringsbranschen, loyalty, customers loyalty, lojal kund, relationsmarknadsföring
… that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding …
Ett konsultbolags implementeringsprocess i tjänsteföretag
… by mid-sized consultancy firms with mid-sized qualified service companies as customers. A literature study including project models, modern models and methodologies for ERP implementation, commonly existent activities, success factors and system development methods was carried …
… among organizations that they because of Web 2.0 will lose control over what customers may say or write about them. But we live in a global world full of networking and there are technologies that enable communication so that we can communicate anywhere in the world. Can we …
… that Acne Jeans wants trough its trademark provide fashionable garments to the customers. The respondents that have made themselves an opinion about the company have a positive image of Acne Jeans. The respondents whom cannot identify themselves with Acne Jeans have a more …
… ERP system. ERP suppliers main goal is to create business advantages for there customers. It is in there interest to be an active partner with a primary focus in implementing efficient ERP systems in order to actively satisfy the customers? needs and requirements.
… on which size of the horse is going to live there. They could inform their customers about todays existing law of prevention of cruelty to animals, instead of confusing the customers with old laws. In some of the cases the companies themselves should read what it says in these …
en fallstudie på Norrlands nation i Uppsala
… strategy that many companies use today to generate loyaltyamongst their customers. The aim of this paper has therefore been to study if student nationsare characterized by such conditions that enable them to use customer focus as a means tosecure operations in the future. The …
