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… in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the …
En fallstudie av ett modeföretag
… except the connective customer relationship. Instead there is a group of customers not fitting into the framework, a group referred to as image customers. Variations in the level of sophistication of accounting methods used denote further differences. All four methods are used …
? En kvantitativ studie om upplevt kundvärde och nöjdhet vid bostadsrättsköp i Stockholms innerstad
This Master Thesis within Marketing and Strategy investigates the values customers perceive within the Real Estate market in the inner City of Stockholm. The dependent variable is customer satisfaction, and it could be explained by 1) the feeling of light and uniqueness of the …
… to get by, and thus it becomes important to these smaller firms to attract customers by other means. This type of problem is what I intended to examine in my essay. I have come to the conclusion that it is important for smaller companies to differentiate themselves from their …
En studie om belöningssystemens utformande för legitimitet
… Clarity is crucial, especially for systems acceptance, among the bank's customers. Having the confidence of its customers is central to the banking business. Thus, banks' teaching ability is the biggest challenge, to maintain legitimacy in the reward system in relation to their …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a …
En studie om dess möjligheter, utveckling och användning
… and illustrate how companies can use it in their business to reach out to customers in a new and exciting way. The study consists of three parts. The first part explores what companies have done today with augmented reality, which companies are of interest for this technology …
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
… to go in to social media. But if you choose to, you need to be there for your customers to 100%. The customers demand that you to listen and respond to both positive and negative criticism.
… of this paper is to analyze TPL companies, and their collaboration with their customers from a TPL perspective. The paper intends to get a bigger understanding of their collaboration, advantages/disadvantages and how the collaboration can be improved. The foundation for the …
En studie av risk och kvalitetsarbete vid ZERT AB
… and a qualitative interview study have also been undertaken to see what the customers and the other researchers have written, to be able to make proper conclusions on the subject. To easily work together and get the information that was needed, four methods where used. Besides …
Företags vilja att förstå sina kunder
… role of social media on today’s markets ” Companies” desire to understand theircustomers Authors: Kristoffer Avci-Nåmark & Patrik Widlund Background: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference. Due to this …
Deltidssexsäljares upplevelser av sexarbetet och sexköpslagen
… had the impression that the legislation had any concrete effects on their customers. One sex worker expressed the view that the law itself could be a trigger for some customers and that it also helped preserve a negative and disparaging attitude toward sex workers in society …
en ekonomistyrningsmodell med kundfokus
… process for creating the models and in the different ways the models focus in customers. Both of these two differences come out of a greater customer focus in PSS since the service users play a central role both in the model per se, but also in the process creating it. This is …
… Halmstad. The project has been a product development project without exterior customers. Thus it had a great emphasis on functionality and less emphasis on marketing and such. This reflects the ambition to develop machinery to be used within the production facilities of DIAB …
… Halmstad. The project has been a product development project without exterior customers. Thus it had a great emphasis on functionality and less emphasis on marketing and such. This reflects the ambition to develop machinery to be used within the production facilities of DIAB …
