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… up new ways for companies to build relationships and to inter-act with their customers. A contributing factor is social media that has opened up for in-teraction with companies and customers where they can communicate with each other. This creates both positive and negative word …
I bank- och livsmedelsbutiksbranschen
… many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications …
En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
… relationship marketing to reach out with their knowledge to their potential customers” ” Are the any differences between their promotions when it comes to the agencies orientation” Theoretical framework: The chapter begins with a definition of Public Relations. After that a …
En litteraturstudie av behavioural finance
… banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it …
Best practice för bankmarknaden
… banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it …
… Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is. Method: The study has a …
… in India is quite popular and it needs some more changes to reach all the customers. Lack of the service is main problem in Indian baking system. If the common person wants to open the account, it take’s little bit high cost and banks are not near the people location. Due to the …
assessment of environmental educational efforts on short term
… within the retail sector. Retails have close and frequent contact with their customers, which could make the stores vulnerable to poor customers? relations. By planning on how to present the stores products could be one strong method to communicate to customers the business? …
… have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential …
… have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential …
… have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential …
… is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… possibilities for the company to strengthen their relationship to their customers and retailers. The thesis is based on theories from three different fields; marketing, Public Relations and organizational communication. Different models is being used to analyze the material …
<em>-En undersökning ur ett kundperspektiv.</em>
… research questions covering the study's main issues, we decided to turn to the customers who recently visited a flagship store. Our background theory is based upon literature from previous research done on the subject in the form of scientific articles and books. We present the …
? En studie om konsumenters miljömedvetenhet och motiv till att köpa second hand kläder på Myrorna
… was also examined. The methods that were chosen were surveys that The Ants customers filled out and interviews with store employees. The results showed that consumer´s motive to buy second-hand clothing on The Ants was mainly due to the cheap price and then because of their …
