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… of brandsand products in the fashion- and textile industry. This has given thecustomers a greater range of products to choose from. We can seetendencies of customer not being as brand loyal as they used to. Toattract and keep the customers loyal the fashion companies need …
… has become a critical successfactor in many businesses. Especially when the customers in today's market is becomingincreasingly unfaithful and continuously looking for new companies with new productofferings.Many companies have now also realized the importance of trying to …
en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill
… of production of the plant. The study was divided into two parts, one in which customers were observed and one where the customers answered a survey. Both these techniques were used in one supermarket and one garden center in Stockholm. During the observation the flow of …
En fallstudie om den svenska marknaden för nätdejting, dess nuvarande tillstånd och framtida utmaningar
… to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is …
En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier
… using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer …
En studie om Sociala Medier och Sökmarknadsföring
… is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing …
småföretagens rörlighet på den gotländska bankmarknaden
… which barriers that could affect the mobility among small enterprise bank customers on the bank market. To identify the barriers, the study was carried out partly by a quantitative survey with 33 small business owners respondents located at three different concentrated small …
Kvantitativ undersökning av Kalmar Energis elhandelskunder
… reduction of total carbon dioxide emissions in Europe. Kalmar Energi offers customers to obtain one EUA (equivalent to one ton of CO2) per year by paying 25 SEK a month as a KlimatEl-supplement. The purpose of this research is to examine the customers? attitudes in the issue of …
… on identifying and analyzing the customer order fulfillment process of three customers at Pallco AB. The main objective of the thesis is to distinguish time differences in the company’s administrative work for each of the three customers. Furthermore, Lean thinking is following …
… management and sales staff within the case company as well as with one of the customers. The empirical findings have been analyzed using frameworks and theories regarding management control and customer relationships. The study reveals that the intra-organizational control of …
… companies are facing an increasing competition; markets are expanding while customers are getting more informed and fastidious toward companies and their products. For this reason it is crucial for enterprises to create loyal customers, or at best hyper loyal customers. With …
en studie av hur tre svenska byggbolag påverkas av IASB:s föreslagna förändringar av intäktsredovisningen
… Avslutningsvis har IASB:s föreslagna standard ”Revenue from Contracts with Customers” även applicerats på uppdraget i praktikfallet. Slutsatser: Tillämpningen i praktikfallet av ”Revenue from Contracts with Customers” visade att den nya standarden medför ett ökat behov av …
En studie om små och medelstora företag i den svenska modebranschen
… often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with …
En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.
In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many …
En fallstudie inom den svenska dagligvaruhandeln
… members. Finally, we have also performed a survey directed to the stores' customers. Basic perspective: The study is based on a Relationship perspective and a Transactional perspective. Theories: ”Theory of Value Star and Value Chain”, ”Service Profit Chain”, ”Value Theory” …
