397 uppsatser · sida 3 av 27
… marketing which focuses on establishing and developing relationships with the customers. As the consumers today, much thanks to the Internet, have access to a lot of information, it raises awareness and gives the customer a greater choice of where and by whom she should buy …
En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
… relationship marketing to reach out with their knowledge to their potential customers” ” Are the any differences between their promotions when it comes to the agencies orientation” Theoretical framework: The chapter begins with a definition of Public Relations. After that a …
ett nödvändigt ont?
This paper examines how companies in a transparent industry work to satisfy the customer in an extended way, to offer value added products that in the end enables the customer to be loyal to the company. We have studied the insurance industry in Sweden and have focused on five …
- En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
… and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global …
Projektledarens upplevelse av kundrelationen i kundorderprojekt
… of this paper has been to describe the project manager's experience of the customer relationship in customer order projects. A qualitative interview study has been conducted in which seven project managers were interviewed. A thematic analysis resulted in four overall themes …
En litteraturstudie av behavioural finance
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
Best practice för bankmarknaden
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
En studie om sambandet mellan CRM-system och företagsprestation
… The study finds that the CRM-system effectives the interaction with the customer and thereby business performance increase, with the CSI-value as unit. This therefore increases the value and importance of investigation of Swedish multinational companies, whose purpose is to …
en fallstudie av hur e-handelsföretag <br /> arbetar med sina relationer till konsumenter
… thesis is to examine how e-commerce companies work with their relationships to customers. We have conducted a case study of two companies, Koll and Webbshoppen, both active in the e-commerce industry. Our empirical study has shown that it is important for e-commerce companies to …
fallstudier av <br /> kundrelationer till ett konsultföretag
… research was to examine how the relationship between consultants and their customers can increase the value for the customer and to see how consultants can act to gain closer relationships with the customers. An empirical study has been performed through case studies with a …
En jämförande intervjustudie av Sverige & Spanien
… study identifies and deals with the resemblances and the differences in the customer relationship within one specific organization with activity in several different countries. Two of these countries, which can be seen as each others cultural contrasts, were chosen for the …
det spelar ingen roll hur vi låter för det hjälper barnens språkutveckling
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
Barnet som subjekt eller objekt?
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
Effekten av kommunikation på relationen mellan företag och kunder i ett förändringsprojekt
… renovate ? The effect of communication on the relationship between company and customer in a change situation Course/subject:Busniess administration, Leadership, 15hp Authors:Fredrik Elghag, Ossian Olsson Tutors:Ingemar Wictor Keywords:The Million Programme, Communication …
