103 uppsatser · sida 3 av 7
I bank- och livsmedelsbutiksbranschen
… many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications …
… and thus be seen as a competitive advantage. The company's brand image is the customer's perception of the brand and is something the customer creates on his own. A different picture of the company may then occur because individuals have different perceptions about a brand.Gina …
och dess betydelse vid vårdnad och umgänge
… films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs. And that IKEA also in that message says that the solution and the products for your Christmas preparations are available at IKEA. SAS uses the …
… films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs. And that IKEA also in that message says that the solution and the products for your Christmas preparations are available at IKEA. SAS uses the …
Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom
… the library tends to be somewhat less library-centered and reactive, and more customer-focused and proactive, which is generally positively perceived. It is argued that the project can be understood as ”management of meaning”; i.e. the project, its target groups and core values …
… parts of the timber deal is identified and suggestions for improving the customer satisfaction are presented. The study was carried out through a data analysis, a questioner survey and interviews. The data analysis examined the contracts that Stora Enso signed with private …
… Swedish downtown areas. Factors that promote external shopping malls are that customers become more and more indolent and more people buy cars. Despite this fact, downtown areas have a great deal to offer when it comes to creating a pleasant atmosphere. Furthermore, customers …
? ”Att” lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken
… today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands …
… Purpose: Thru a quality point of view, examine and analyze how Akelius AB customer orientates them self in an area such as Brandbergen, were the demand is larger then the supply. Method: Through a qualitative research approach with an inductive and a hermeneutic orientation the …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user’s constantly increase. A major part of the information that is available is seen from a company’s …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user’s constantly increase. A major part of the information that is available is seen from a company’s …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media. This purpose served to answer our research question: How can companies deliberately create viral marketing? To answer this question we based our study …
an Empirical Comparison of IKEA’s
It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the retailer’s store image is generally perceived very positively by customers in both examined …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional …
… values by commercial product photos - how to best capture the attention of a customer. We have broken down the study in the following questions: - What are the major factors, influencing the viewer, of an advertisement picture? - In what ways can a company's core values be …
