103 uppsatser · sida 5 av 7
Lean-tavla - för röd tråds skull!
… where TPS got the name lean. The principles behind lean is to maximize customer value and eliminate waste which means making products and services more valuable to the customer. 1 Lean was for a long time a philosophy and an approach limited to industries and production based …
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior. Background: Buying decision process is a model that marketers use to get a better understanding of …
En studie om hur en svensk researrangörs hållbarhetsarbete påverkar kunden
This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth …
… is to find out how servicescape, with focus on the ”background music”, affects customer behavior in a clothing retail store. Through manipulation of the background music’s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers …
… and see if there were any differences. The thesis was also concerned with the customers and their experiences of the quality of the services offered by the public libraries of Kalmar and Trollhättan, including the customers' perceptions of the operative marketing, and finally if …
… health intervention. Questionnaires were collected from 139 employees at the customer service departments. Results indicated that the health activity bowling to some extent could predict lower behavioral stress. However, the most important predictors of stress and perceived …
en fallstudie på caféer i Skellefteå
The purpose of this thesis was to examine café owners perception of customers expectations and what they think the interior means to the service quality. It also aims to examine how café owners use the interior to create service quality. In order to examine this, a case study …
En studie om hur charterresebranschen i Sverige förbereder sig för, och hanterar krissituationer
… responsibility of the companies within the industry to make sure that their customers are safe and that crises can be prevented, or at least be handled. The industry has been a victim of many crises in the past and its experience of these crises has made the industry well …
En kvalitativ studie av konsumenternas åsikter om märket
… University Purpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some …
… in advertising today to use emotions instead ofinformation to attract the customers. Fashion ads are often created to form an emotion withthe consumer. It is also very important to make ads that the target group can identify with.The advertisers often try to achieve this by …
… arrive to the building site. These prefab-products are primarily delivered to customers within the Stockholm region. The building industry is a conservative market where the incentive to changes has been relatively low compared to other industries. The market for prefab-products …
a study of producers using forestry- or agricultural sector feedstock
… alternative transportation fuels but there was at the same time a tendency of customer skepticism towards the fuel. The producers were therefore also influenced by both government policy and of the media. Expansion of the industry was limited by raw material availability and it …
Idag är många skogsägare i Sverige beroende av olika aktörer för att sköta och avverka sin skog. Dessa aktörer är ofta samma företag som de säljer sitt virke till. Skogspartner AB (vidare SP) är ett litet företag som vill positionera sig inom marknaden för skogsbruksplanering …
Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
The competition for customers in today’s society is growing rapidly. Companies invest a great amount of time and recourses to establish and preserve a strong brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and …
… is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices. Caused by theglobal competition, there is an increased need for fashion chains to get to know their marketsand strategically meet the challenge to …
