141 uppsatser · sida 2 av 10
- En studie av varumärkeslojalitet för Lohmanders
… to the brand Lohmanders? How does brand loyalty arise among Lohmanders customers? Purpose: The purpose with this thesis is to research consumer’s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders. Method: The theoretical …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business …
… tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting …
En studie om konkurrensen på den svenska kontaktlinsmarknaden
… from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty. Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete …
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users. This study contributes to a deeper understanding of why some …
… up new ways for companies to build relationships and to inter-act with their customers. A contributing factor is social media that has opened up for in-teraction with companies and customers where they can communicate with each other. This creates both positive and negative word …
… is not the only important competitive advantage, the relationship between the customer and the supplier can be a crucial factor for the customer to decide whether or not to buy from the supplier. The possibility to involve the customer in the product development process is …
… grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study …
en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank.
… become more important for banks to be competitive in their services to their customers so they don’t change bank. This has led to that more and more banks are trying to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several …
… have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential …
- En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
… and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global …
En studie om kundlojalitet med inriktning på flygbolaget SAS
… airline business has gone through some turbulent changes, which has meant that customer loyalty has been affected. It’s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated loyalty programs to keep their …
