71 uppsatser · sida 4 av 5
En studie om webbaserade resemagasin
… development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel magazines are facing. This study is …
… creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object …
… to be a reliable source when communicating image and value related issues to customers according to internal corporation theory. A survey was conducted and salespeople at the retail business Clas Ohlson participated. The survey was posted on the company’s intranet start page …
Problem: The relations between first and second tier suppliers within the automotive industry have changed drastically during recent years. Previously involving the supply of simple components, today the relation involves collaborative product development of complex subsystems …
… personnel taking own initiatives within terms of reference, in order to meet customer demands, and the importance of cost control, in order to set the right prices of services and to know how flexible to be within tendering processes.
Teorier, modeller och verkligheten
… in leadership is. The models are: Total Quality Management; SIQ’s model for customer-oriented organizational development; the EFQM excellence model; the ISO 9000:2000 standard; and Six Sigma. These models will be compared from Deming’s list for upper management; the Situational …
en studie om detaljhandelns försäljningskoncept och detaljhandelns kunder
… their marketplace because of the development of Internet. Globalisation gives customers wider opportunities, which demands new and different sales concepts. The greater opportunities for customers give the customers a more powerful position in the market. It becomes more and …
… thesis is to describe the importance of factors that can have an impact on customer satisfaction on the basis of a relationship perspective. To do this the author has looked into a company called Q-steps and conducted an investigation on their costumers opinion of their …
En studie av uppfattningar och metoder inom SL
Tjänstesektorn utgör idag över 70 % av BNP i Sverige (the world bank group.org, 2005), vilket innebär att tjänster är en viktig del i Sveriges ekonomi. Dock är misslyckandegraden hög när nya tjänster skall introduceras. En tänkbar orsak till detta är att företagen inte lyckas …
ett lämpligt mätinstrument av upplevd tjänstekvalitet inom reseindustrin?
… of the travel agencies offer different services that all satisfie the same customer need. However, one major difference in the market aspect is the service quality, this making it an important mean of competition. There are several acknowledged methods of measurement when it …
… used as a public relation tool to constitute the base to give rise to image, customer relations but also to build strong brands in a way of be associated with positive and trustworthy values. Through sponsorship the companies intentions are to give rise to goodwill, show they …
Ett konsultbolags implementeringsprocess i tjänsteföretag
… by mid-sized consultancy firms with mid-sized qualified service companies as customers. A literature study including project models, modern models and methodologies for ERP implementation, commonly existent activities, success factors and system development methods was carried …
En studie om traditionella klädföretags it-strategier
… competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a …
En studie i hur företag praktiskt arbetar med CRM
… organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society. The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity …
-En empirisk studie om IT-outsourcingrelationer och påverkande faktorer
… IT-outsourcing relationships and also to investigate the view IT-outsourcing customers and suppliers have on business. Research shows that business relationships are widespread throughout companies. It demonstrated that a small number of business relationships can have a major …
