71 uppsatser · sida 3 av 5
Verksamhetsprocessen vid framtagande av applikationer till handdatorer på Fazer Bageri AB
… at Fazer Bageri AB and MobiOne AB. Fazer Bageri AB is the purchaser, customer and user of the handheld computer applications that MobiOne AB developed. The result shows that the end-users were only involved in the end of the developing process. We found that one of the main …
… way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire. A common action of retailers is to discount products with upcoming due …
Idag skiftar industrin sitt fokus från att producera fysiska produkter till att utveckla tjänster. En ökande konkurrens på marknaden gör att företag måste använda effektiva utvecklingsprocesser för att snabbt lansera tjänster av hög kvalitet. Tjänster definieras ofta utifrån …
en fallstudie av Proud
… are defined, according to the authors, as PROUD’s most attractive customer group. The new consumers signify the lifestyle that PROUD’s trademark and business concept represent. The strategies that the authors have found are focused on marketing, development of customer segment …
… with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made. The methods that we have chosen to serve our purpose are by interviews with these two real estate agents and by surveys among …
… strength properties changes. My main purpose with this study is to look into customer involvement in the early phase of product development. I also want to find out if the customers I interview think that the product is worth working with, which means start a Swedish production …
en studie om SAS Sverige
… Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers. To shed light on the …
… force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer …
… have increased the pressure on competition, a low growth as well as weakened customer relations. The development has resulted in a growing importance of market segmentation, mainly by the fact that costumers have become more disloyal as a result of the increased competition …
A Managerial Perspective on Strong B2B Brands
… balance between function versus emotion, brand’s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks. Conclusively, first, functional performance is stressed as the key foundation of strong B2B brands. Second, emotional values …
… companies and academics because of its ability to incorporate the voice of the customer into companies? products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several …
En studie om klädföretags arbete och kommunikation av CSR
… is constantly growing. It is no longer enough only to supply your customers with demanded products and services since todays? customers have an increased awareness and are demanding more transparence when it comes to the manufacturing and responsibility for society. Along with a …
En studie om skräddarsydda produkter på internet
… tailor made products on the internet, can work with their marketing and their customer relationships. The study will answer the purpose from a service management perspective and there will also be presented theories from an Electronic Commerce perspective. The starting point for …
En studie av svenska börsnoterade bygg- och fastighetsbolag före, under och efter finanskrisen
… subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer …
kundens valmöjligheter vid köp av nyproducerad bostadsrätt
… subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer …
