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En undersökning om projektledning som utförs av små företag inom konsultbranschen för IT-lösningar
… manager carry out their projects to create successful solutions for their customers? Purpose: The research has the purpose to analyze and review how IT-consults in small companies work and lead their projects to create profitability for the company, which leads to a good …
Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these …
… communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online discourse regarding their company. As social medias are characterized by being an …
… purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search …
strategier för att skapa lojala e-handelskunder
… web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional …
… are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing …
… these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won’t loose …
En analys av appstrukturer
… IT projects. Requirements management is a process within an IT project, where customer has certain requirements that must be met by an IT system. The difference between the traditional and agile development is in the requirements management process and it can cause problems in a …
En studie av kravhantering och beställarroll i agila angreppsätt
… IT projects. Requirements management is a process within an IT project, where customer has certain requirements that must be met by an IT system. The difference between the traditional and agile development is in the requirements management process and it can cause problems in a …
En studie om små och medelstora företag i den svenska modebranschen
… fashion industry. Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion …
… today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the …
Hur de sprider information och interagerar med sina medlemmar
… in posted announcements or links. Involvement includes interactivity with customers, and between customers where ways to contact the company, such as e-mail and message boards exists. An e-commerce store is also presented in this strategy. The outcome of this thesis is that …
an assessments of complex processes
… In a context of globalization, rapid technology development and changing customer needs, the paper packaging industry is urged to enhance its product development activities (Hansen & Niskanen, 2007; Björkdahl & Börjesson, 2011). However, there is little research about paper …
En fallstudie på Flow Systems AB
… process of change and how this reflects the external marketing in relation to customers. The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in …
