71 uppsatser · sida 1 av 5
… is not the only important competitive advantage, the relationship between the customer and the supplier can be a crucial factor for the customer to decide whether or not to buy from the supplier. The possibility to involve the customer in the product development process is …
<em>En studie om Sveriges största bankkoncerners produktutvecklingsprocesser av betalningslösningar och hur dessa kan effektiviseras genom ökad kundinvolvering </em>
… have more or less been forced to adapt their products and services along new customer requirements. It may therefore be considered appropriate to involve customers in this process. This by collecting customer information and allow customers to influence the process to a greater …
Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred …
kundinvolvering i trygghetspolicyn
… For any business to prosper and create a long-term relationship with its customers, it needs a safe environment both for the customers and staff.Feedback from customers and staff is survival and these two (customer and staff) are the most vital assets any firm could have. Their …
The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used …
… often! has! different! requirements! than! the! regular! consumer!and!in!the!customers?!point!of!view;!this!leads!to!nonCmaximized!developed! products.!! The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies! based! on! the! Sister! …
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing. To elucidate the problem a survey has been …
en fallstudie av kommunikationsprocessen mellan ledning, anställda och säljbolag på Alfa Laval AB
… competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… brand’s advertisement and brand scheme, which is already established in customers? minds, is one way to be different. Two factors that influence how consumers understand incongruent communication are involvement and motivation. This study investigates how consumers react to …
… findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and data were collected using primary- (expert interviews) and secondary sources (journals, articles, web …
Personalens syn på brukarinflytande.
Title: The customer’s contribution to the innovation-process ? a study of using customers to discover latent needs. Level: Final assignment for Bachelor Degree in Business Administration Author: Robert Klein Supervisor: Agneta Sundström Date: 2014-06 Aim: The purpose of this …
En studie om användande av kunder för att upptäcka latenta behov
Title: The customer’s contribution to the innovation-process ? a study of using customers to discover latent needs. Level: Final assignment for Bachelor Degree in Business Administration Author: Robert Klein Supervisor: Agneta Sundström Date: 2014-06 Aim: The purpose of this …
En fallstudie inom den svenska dagligvaruhandeln
… question then becomes, which strategies will be successful and lead to higher customer loyalty. Problem: Are the traditional grocery stores using strategies that can compete in addition to pricing and will those strategies lead to long-term survival? Objective: Is to analyse and …
en fallstudie på Norrlands nation i Uppsala
… themselves are the work force that enable the activities at the nations.Customer focus is a successful strategy that many companies use today to generate loyaltyamongst their customers. The aim of this paper has therefore been to study if student nationsare characterized by such …
… In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed …
