121 uppsatser · sida 1 av 9
En studie kring riskerna att vara social i sociala medier
… in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its …
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior. Background: Buying decision process is a model that marketers use to get a better understanding of …
en studie om atmosfärens påverkan på konsumenter i modebranschen
… in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if …
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
Hur intern och extern kund tillfredsställelse kan bibehållas, genom ett systematisktarbetssätt före och under ett förändringsarbete i praktiken.
… for the introduction of changes in internal and external processes in a customer front, but with the aim of maintaining or increasing customer perceived quality during insertion. A working model has been developed and is used in a qualitative research in the form of a case study …
… principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to the quality and price, that the product will be more expensive and better. People hate to be deprived of …
En studie om hur knapphet påverkar köpbeteendet
… principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to the quality and price, that the product will be more expensive and better. People hate to be deprived of …
- En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
… and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global …
… The research is composed of a combination of sales data, observation of customers and a survey with customers inside the stores. The analysis of the findings shows an increased turnaround for those stores which have used a closed retail display for the perfumes! The observations …
… necessary and to achieve this a company can choose to focus on creating loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs. Research within customer loyalty has mainly focused on different types of loyalty and …
En studie om vilka faktorer som påverkar den upplevda tjänstekvaliteten för pensionssparande
… is to seek an understanding of which service quality factors that affects customers in their decision making progress regarding purchasing financial services such as pension products. We also seek to evaluate the different service quality factors by compare their relative …
… butikskedjors. Engelsk titel: Strong and attractive store concept - from young customers perspectiveEngelska nyckelord: Product developing brand manufacturers, chain store, store concept, customer experience, customer behavior, sensory influences, visual merchandising …
When patrolling grocery stores, customers engage in a purchase situation where they face great amounts of information, whereof price is one. This paper intends to shed light on the price information search behavior that customer's exhibit before choosing their products in …
