99 uppsatser · sida 7 av 7
… examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility.
Med fokus på det ekologiska perspektivet
… to resources, by-products from food industry are a commonly used pet food content. But several companies are also marketing pet food containing ”real meat, fish, poultry” with no or less byproducts. This seems to be a consumer driven trend. Indications that resources in pet food …
… autumn of 2012 a debate started in Swedish media about racial stereotypes and content in children's literature. Some voices wanted to weed out titles such as Tintin i Kongo (Tintin in the Congo) and the character Lilla hjärtat from Liten Skär och alla Brokiga (Little Pink & …
en intervjustudie med sex barnbibliotekarier
… been analyzed twice. The first analysis has been conducted through qualitative content analysis. The second analysis has been conducted by using a tool constructed with inspiration from Maj Klasson`s and Anders Ørom`s theories of the professional roles and identities of a …
måluppfyllelse, värdegrund och? marknadsföring! : - <em>En kvalitativ studie av musiklärarens utåtriktade verksamhet</em>
… goals, didactic goals at the individual level as well as PR and marketing-related reasons, with strong emphasis on the curriculum. A concrete motive for music teachers in the study was that all outreach activities are considered as good opportunities to "jam" with students, to …
En studie av unga nyhetskonsumenters attityder till native advertising
With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to …
En kvalitativ studie om hur startupföretag anva?nder sig av storytelling inom den externa inneha?llsmarknadsföringen
Företagskulturen har förändrats i Sverige och det blir vanligare att startupföretag etablerar sig på marknaden. Dessa startupföretag lider av strukturella begränsningar gällande resurser och tillgångar. Samtidigt konkurrerar de på en marknad bland större, mer etablerade företag …
En statistisk sammanställning samt en utvärdering av tidningsartiklar som källa
… companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories. The result shows that big companies such as airlines and train operators …
framgångsfaktorer för specialtidskrifter ur ett marknadsorienterat perspektiv
… a magazine must have. Also, the quality of the magazines? design, layout and content is of high importance. The Internet has become another important factor because of the on-going globalization we live in today. The last major factor is the fact that a magazine must create some …
