99 uppsatser · sida 4 av 7
Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem
… view a WIS and what requirements would s/he have regarding the information content in such a system? The purpose with this thesis is that through a demand analysis during pre-study, congregate possible customer requirements regarding the information content in a potential WIS …
Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering
… primary social media. Thus this study focuses partly on the analysis of the content on each library’s Facebook page, and partly on the experiences of the responsible librarians. The evaluation is based on a mix of existing tools in evaluating social media that are relevant in a …
… environment can enable the EU and consumers to make choices that they are content with regarding the GM food issue. Further to that, despite the WTO ruling, bans on certain GMO’s that are approved by the EU remain in some Member States. How does the legal environment of the EU …
En studie inom Investor Relations
… beyond what is required by the legal restrictions. More than half of the content of the annual report consists of additional information. The companies are generally very open to the public and do not mind sharing information. Among the factors that stand in the way of this are …
De nya moderaternas politiska kommunikation under valrörelsen 2006
… which consists of three interviews with relevant key persons. I also did an content analysis of the campaign material. In order to carry out the empirical study I chose to depart from existing theories and compare these with the empirics. Main results: The new conservatives have …
… a digital repository. These are administrative factors, technical aspects, content, publication forms, cultural factors and marketing. In a similar way the interviews clarified why the repositories were created, such as administrative factors, technical aspects, how to publish …
… about three fashion ads. We also conducted a quantitative analysis of the ad contentin three fashion magazines. In our theoretical frame of reference we have used marketingliterature. The paper therefore consists of both primary and secondary data.The conclusion of our studies …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… of future marketing efforts. This will entail the merging of theoretical content gathered from not only business economics but also sociology and psychology that will be fastened into an analytical model in order to apply it onto the focus group and interview results. The result …
… this, an experiment was conducted where we varied the sender and the content of a number of twitter messages. This paper shows that by simple means, like reducing the degree of selling and personifying the sender of their Twitter, businesses can create more efficient …
… development as detailed as possible. After that a qualitative analysis of the content in television commercials was done to see if they were made for the problem group. At last the factors unemployment, mental health and popularity in the different games were analyzed in …
En studie beträffande svensk forskning om internationalisering i svenska företag och dess relevans för praktiker utifrån Handelskammaren, Exportrådet och forskare
… which therefore reflects the reality of the theory which gives theory a content of truth. Conclusion: The gap that exists between theory and practice has both positive and negative effects. The parties are active in different industries and uses different contexts of language …
… store. The second observation was outside the store, and it shows how much the contents of the display windows affects decision-making about the choice to visit a store and what has attracted the attention from the display windows.Through our study we found that the visual …
En studie i Försvarsmaktens marknadskommunikation
… Method and material: The used method in this study is a qualitative semiotic content analysis, and the material analyzed is five ads from five of their latest advertising campaigns. Main results: The results of the study have shown that the Swedish Armed Forces primarily uses …
… shift where consumers are encouraged to search for new information and combine content from different media. This is supplemented by a study by de Vries et al. (2012) who has analyzed what factors determines the popularity of a brandpost. In addition, brand-building theory …
En studie om användandet av gift bags som marknadsföringskanal
… parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products …
