99 uppsatser · sida 6 av 7
… any problems or conflicts. The investigation examines the planning and the content of the digital library, what user groups are addressed and how the organisation is held together despite the different missions. If cultural context in Iceland makes a difference for what is …
… they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience …
en hållbar energistrategi
… factors influence the success of reaching the kids. The first factor is the content of the message conveyed, which is the basis for creating a dialog with the kids. The information must be perceived as meaningful and put in relation to something concrete and fun, in order for …
-En studie av CommunityOfSweden.com
… posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén. Main …
En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar
The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure …
En studie av marknadsförares väg för att nå ut i reklambruset
… from the media. The authors define what a snackis is. They also perform a content analysis of the campaign to study how a successful snackis can be created.
- En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar
… whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other. This was done in an experimental setting where two groups of respondents were subjected to fictitious information …
En undersökning om P4 Kalmars Facebook-sida och dess medlemmar
… our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews. By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no …
En studie om svenska resebyråers kommunikation på Facebook.
… identified weaknesses. In order to fulfill our purpose, we used a quantitative content analysis as well as qualitative interviews. The major findings in our study on Facebook communication include a lack of strategy and target audience awareness, as well as a self-centered …
En kunskapssammanställning med trafikinriktning
… easy way to reach new targets or a great amount of people. Depending on the content of the applications they can for example be used to distribute information and increase security in certain situations. - Mobile applications, as well as other IT-services and products, should …
… stakeholders that have tried green leases and other innovative concepts are content with the result. Although there are many good incentives and methods to perform energy efficiency measures the result from this study also shows that many stakeholders are hesitant to try new …
En kvalitativ studie av hur lokala sportjournalister förhåller sig till "sina" elitlag
… good packaging design, because customers rarely differ the packaging and its contents. The results of the study’s different parts shows that companies value the brand name as the most important element on the packages. Mostly, the text is the most important element, both for …
En studie om lokalproducerade produkters förpackningsdesign
… good packaging design, because customers rarely differ the packaging and its contents. The results of the study’s different parts shows that companies value the brand name as the most important element on the packages. Mostly, the text is the most important element, both for …
Aktivitet i förhållande till kontext ? Spotify ur ett praktikperspektiv
… insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For …
… are ten DVD covers from the genre romantic comedy and a qualitative content analysis is used for this thesis. The movies are from the US and they are all high in Box Office. Box Office stands for how many tickets were sold and how much money a film has earned. The use of numbers …
