99 uppsatser · sida 5 av 7
… of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection. The results indicate that sport schools used affiliated club brands more when certified in football than when certified in cross-country skiing …
En fallstudie av Facebook-kampanjen Sambotestet
… over the marketing disciplines and include social media in channels and content in the IMC strategies.
En studie om hur TV4 arbetar med personliga profiler
… the company from the competitors. The brand of media companies are set by the content of the offer, which means that the program and the people connected to the television program has an importance for the sake of how people experience the company. For a commercial TV channel …
En beskrivning av mediekulturens samtida tillstånd, utifrån populärkulturella och meningsskapande praktiker och dess ramverk knutna till nutida dramaserier
… making among members of the television series fan culture on the popular video content page youtube.com as expressions of cultural convergence. This study argues how the skills and talents developed in the interaction with popular culture and in a process of interaction between …
En innehållsanalys av Nagens Nyheters rapportering från det amerikanska presidentvalrörelsen 2008
… of action. Various DN news texts, in all 38 articles, have been examined by content analysis from 25th of august to the 4th of November. The main results show that the most frequent mentioned qualities about Barack Obamas was his skin colour, ethnicity and speech talents. The …
… information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics …
en källkritisk studie av svenska hälsomagasin
… source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines …
En innehållsanalys av 13 Svenska turistaktörers hemsidor
… companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories. The result shows that big companies such as airlines and train operators …
ett arbete om skyltning på bibliotek
… to be achieved. The libraries participating in the survey are generally not content with current display. There is an unawareness of - rather than a resistance to - this line of library marketing strategy.
En användarundersökning på ett bibliotek och i en bokhandel
… chose literature by book covers, title, author, size and the summary of its content.
en jämförelse av ett silotorksystem med omrörare och en konventionell anläggning
… study also aims to answer questions about the impact of variations in moisture contents on the economic result of investing in the different systems. The impact of the total acreage available and how the optimal cropping plan is affected by investments in different types of …
en studie av växtslaget, handelskedjan och sortimentet
… second part describes Swedish horticultural companies, their assortment, its content and volume. Factors affecting the assortment such as demand, marketing and type of customers etc are also taken into account. This part also describes how the companies in Sweden are growing …
… and sellers, customization vs. standardization, relationship vs. transactional marketing, etc. The main conclusions are that a shift of business model is an iterative process that not only is based on the internal supplier situation, but also on needs and desires at the customer …
Med Nya Wermlands-Tidningen som exempel
… newspapers in the market and several newspapers choose to publish their content on the Internet. An Internet activity is foremost about keeping the position in the market, not to make an economical profit, and to compete at the same terms with free newspapers and news sites …
Personlig marknadsföring på Sveriges största dejtingsajt - Match.com
… clear instructions on how to form a profile. The company makes sure that the content of all the personal sites fulfils the company’s policy. The differences in how people in different age groups and of different gender advertise themselves, through profiles, are relatively …
