99 uppsatser · sida 2 av 7
… libraries. Until the time of our study,the chief librarians have been quite content with the marketing ofthe vision to the politicians, but displeased with the marketing tothe library personnel.
… it is a way to reach more people and the only way for users to influence the content.The study shows that librarians generally have positive attitudes towards marketing throughsocial media. Negative attitudes are experienced in the beginning of working with socialmedia when the …
… the company’s development, if they do not fill their messages with meaning and content. To be able to reach their customers companies have to work actively to promote them selves through the social media channel.The new technology carries both possibilities and complications for …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… interwievs as a qualitative method. In the analysis of the data a content analysis was applied. Main results: The study's main results shows that there is a difference between the two groups of companies use of social media as a marketing tool. The difference is evident in the …
… in three chosen blogs in the lifestyle segment and a discourse analysis ofthe content found in these categories. The first step in the research is to locate blogs consistentwith the research criteria. The second step is to categorize the blog posts and the third step istrough …
En fallstudie för Logosol AB
… most of the information sent to them even if they are independent of the content. In today’s society there are no direct obstacles of managing a campaign from abroad. Provided that you are well prepared and have good knowledge about the market the outcome from the abroad …
… of all aspects of the marketing mix. The relationship between form and content is critical when communicating a visual message to the intended receiver. In our opinion, Wasabröd’s ”Change Bread” promotion was created and largely implemented through the use of the theoretical …
Föreställningar om turistifierade rum
… for this study. The empirical analysis is based on visual and semiotic content analysis of representations and marketing of places for the tourism. Four categories of tourism marketing are identified and comprise four different spaces of ”The touristified space of Dalsland”. As …
En fallstudie om vilka strategier som finns för marknadsföring via Facebook hos svenska researrangörer
… the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader …
Det digitala skyltfönstret
… the table and it has changed marketing since the followers are determining the content now. Web 2.0 and smartphones also makes working outside the workplace possible. This creates a whole new work progress for the companies since they can use every moment to market themselves …
En kvantitativ och kvalitativ undersökning av de köpta debatterna på Newsmill.se
… how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages …
… is completely unaware of their existence.Furthermore, readers believe that the content is selected by someone who is an interpreter inthe fashion area and therefore it is accepted. Readers can see the fashion editorials as a sourceof inspiration when shopping. The fashion brands …
En studie om hur mäklare använder sociala medier
… in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their …
… suppliers and brand owners we give the advice to experiment different type of content before initiating an interactive digital solution in-store. In other case, digital signage at shelf is enough to affect consumers without the need of interactivity and thus we can present good …
Syftet med denna uppsats har varit att undersöka hur svenska små- och medelstora företag anpassar sig till de marknadsförhållanden som råder inom Afrikas Bottom-of-the- Pyramid. Studien har följt en kvalitativ forskningsmetod samt tillämpat fallstudie som forskningsstrategi …
