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… companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy. The reseach was conducted with a qualitative approach where several companies were interviewed to get a deeper understanding for the practical use …
En studie som presenterar alternativa marknadsföringsåtgärder
… who have used the services provided by the primary company. Furthermore a content analysis regarding SEO has been completed. Conclusions: We have identified several alternative marketing procedures that can increase a company´s digital awareness and enable a successful managing …
Möjliga kombinatoriska effekter inom bilindustrin
… When online, the customer can continue to be active by interact with the content on the website. The second possible outcome, that we have identified, is the opportunity for companies to engage the customer in a two-way communication. The company can start the dialogue, using …
… is a destination where tourists can visit the mountain all year out. Also a content analysis has been done where an observation was made looking at the company’s internet marketing. The conclusion is that the entrepreneurs through collaboration can increase the demand on the …
En studie om reklambranschens utveckling i och med content marketing
… tid skiftats mot innehållet i budskapen. Denna typ av marknadsföring kallas content marketing och det finns idag begränsad forskning inom området. Syftet med studien är att undersöka hur och varför reklambranschen påverkas och eventuellt förändras i och med content marketing som …
En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
… relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more …
-En studie om ishockey idrottsAB i Stockholm
… AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation. The theory was collected via scientific articles and literature …
Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
… opportunities social media provide for small businesses. I also conducted a content analysis where I analyzed each company's social media. The results of the study showed that Facebook was used by all companies and it was also the medium that was used most frequently by the …
Hur interaktivitet skapar engagemang och lojalitet
… engaging their users in their digital marketing by providing with interactive contents in digital campaigns. The digital campaigns are getting more converge with SNS (social networking sites) in order to let the user share the content with others and therefore the e-WOM …
En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards …
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
… companies ” Gina Tricot, NLY Man, Ellosand Tiger of Sweden ” design their content on TikTok. The starting point is that TikTok is not only achannel for marketing, but also shapes how content ”should” look through its platform logic: shortvideos, high pace, trending sounds and …
- En kritisk diskursanalys om content marketing i podcasts.
The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the …
Bloggreklam, en effektiv marknadsföringskanal?
… the type of consumers that are more influenced to a purchase decision by blog contents compared to others. Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… Methods: The research methods used included both quantitative and qualitative content analysis. Data was collected from Facebook and Twitter pages belonging to five companies operating on the Swedish market that are among Sweden’s largest advertisers. The data, in total 1981 …
… their services, the web sites must have interesting and regularly renewed content. They must also be visually attractive and easily used, and thus be well structured and have a well functioning navigational system. The web masters' awareness of the ability of web sites to …
